In today’s fast-paced business environment, lead management has become a critical function for organizations of all sizes. With the rise of digital channels and increased competition, managing leads effectively can mean the difference between success and failure. Many organizations are turning to low-code technology to solve their lead management challenges.
Around 84% of the businesses as of 2021 are using low-code methods. But why low-code? Low-code platforms offer a flexible, efficient, and cost-effective way for businesses to manage their leads, from initial capture to final conversion. This article will explore why low-code platforms are the future lead management technology and how they can help organizations stay ahead in a competitive marketplace.
Why Low-Code Platforms are the Best Choice for Businesses?
So, why low-code is gaining popularity among businesses? Because they allow developers and non-developers to build applications quickly and easily without requiring extensive coding knowledge, this leads to faster development times, lower costs, and increased agility, as teams can quickly iterate and adapt to changing business requirements.
Another question that arises is what is low-code technology? Low-code platforms often come with pre-built integrations and out-of-the-box functionality, reducing the need for custom development work. And to get better insights, here are some of the best low-code technology examples that apply to companies in almost every sector of business:
1. UI design
UI design is one of the tremendous low-code platform use cases for businesses as it allows designers to create and customize user interfaces without extensive coding knowledge easily. Low-code platforms often offer drag-and-drop interfaces and pre-built UI components, reducing development time and cost.
With low-code UI design, businesses can create engaging and user-friendly interfaces that enhance their brand image and improve user experience.
Integration is another low-code use case for businesses as it allows teams to connect disparate systems and data sources without complex coding. Low-code platforms often come with pre-built connectors and APIs, making integrating with popular business applications such as Salesforce or Hubspot easy.
These pre-built connectors also reduce development time and costs while improving productivity and data accuracy across the organization. With low-code integration, businesses can streamline their operations and drive greater efficiencies.
3. API Generation
API generation is one of the most common low-code platform use cases that allows businesses to quickly create and deploy APIs without writing extensive code. Low-code platforms often offer visual editors and pre-built templates, making defining API endpoints and data structures easy.
With low-code API generation, businesses can rapidly build and expose APIs to internal or external developers, enabling them to access data and functionality in a secure and controlled manner. This promotes collaboration and innovation while reducing development time and costs.
4. Business project management
Business project management is a low-code use case that enables teams to manage projects and procedures. Low-code platforms frequently provide drag-and-drop interfaces and pre-built project management templates, decreasing development time and expenses.
Businesses can use low-code project management to measure progress, handle tasks, and engage with team members in real-time. This increases productivity while ensuring projects are completed on schedule and under budget.
5. Docker containers
Docker containers are one of the best low-code technology examples that enable enterprises to reliably and safely bundle and deploy programs. Low-code platforms frequently provide pre-built Docker containers, making deploying apps to any environment simple.
Businesses can use Docker containerization to streamline application deployment and reduce the risk of configuration errors. This fosters agility and flexibility by allowing teams to iterate and adapt to changing business requirements swiftly.
Low-code platforms are gaining traction in the corporate world because they provide a more efficient and cost-effective approach to designing and deploying applications. Teams can swiftly iterate and react to changing business requirements using low-code development, lowering development time and costs. Low-code platforms sometimes include pre-built integrations, APIs, and user interface components, making it simple to link diverse systems and data sources without substantial coding skills.
The Scenario: Taking Charge of Lead Management and Routing
Lead management and routing are essential aspects of any business that deals with customer inquiries and sales leads. Companies can use low-code platforms to create custom lead management and routing systems to streamline the process. This helps them organize and prioritize information, ensure prompt follow-up, and improve sales conversion rates.
Custom Lead Management System
Businesses can create custom lead management systems that match their unique sales leads using a low-code platform. It includes automated lead scoring, consideration, and distribution to the appropriate sales representative based on geography or product expertise. With a custom lead management system, businesses can ensure that no leads fall through the cracks and that each inquiry is handled efficiently.
Intelligent Lead Routing
Low-code platforms allow businesses to create intelligent lead routing systems considering a range of data points, such as lead source, industry, and company size. It allows leads to be automatically routed to the sales representative with the best chance of closing the deal. With intelligent lead routing, businesses can reduce response times, increase customer satisfaction, and improve conversion rates.
Low-code platforms enable firms to construct custom lead management and routing systems tailored to their sales processes. Businesses can ensure that each inquiry is handled efficiently and leads are not lost due to insufficient follow-up with automated lead scoring, prioritizing, and distribution.
The Challenge: Lead routing complexity
Lead routing complexity is a common challenge that organizations may face when using low-code platforms. It refers to determining which sales representative or team should receive a lead based on specific criteria. Here are some challenges an organization might face:
1. Limited customization
Low-code platforms typically offer predefined lead routing rules that may not be customizable to suit an organization’s specific needs. It can be a limitation, as lead routing rules can significantly impact the efficiency and effectiveness of lead management.
For example, a business operating in multiple regions or with a complex sales process may require more customized lead routing rules than a low-code platform offers. Therefore, businesses should carefully evaluate their lead management requirements before selecting a low-code platform.
2. Lack of transparency
Ensuring that leads are routed efficiently might be difficult without sufficient tracking and reporting capabilities. Low-code platforms may lack robust reporting features, making it difficult for a firm to find areas for improvement in its lead management operations. This lack of transparency can be particularly troublesome for companies with complex sales processes or a huge volume of leads.
Organizations may need to augment their low-code platform with extra reporting and analytics capabilities, or explore a more comprehensive lead management solution, to overcome this issue.
3. Integration challenges
Low-code platforms may not integrate seamlessly with existing lead management systems, which can create data silos and lead to confusion and inefficiencies in lead routing.
4. Inconsistent lead distribution
Ensuring that leads are distributed fairly and consistently can be challenging without clear rules and guidelines. It can lead to frustration and dissatisfaction among sales representatives and may ultimately impact the organization’s bottom line.
5. Inability to handle complex rules
Some organizations may have complex lead routing rules that low-code platforms cannot accommodate. This can limit the platform’s effectiveness in managing leads and may require additional investment in custom development or integration with other systems.
6. Scalability limitations
As the organization grows and the volume of leads increases, low-code platforms may be unable to handle the complexity of lead routing because low-code platforms are still evolving. This can lead to delays in lead distribution and missed opportunities, ultimately impacting the organization’s ability to close deals and generate revenue. Organizations may need to invest in additional technology and resources to ensure that lead routing remains effective as the organization scales.
Benefits of low-code Solution
Low-code solutions offer several benefits for lead management. Here are some of the key advantages of using low-code platforms for lead management:
1. Faster time to market
Organizations can develop and deploy lead management solutions much quicker with low-code platforms than with traditional development methods. This allows organizations to respond quickly to changing business needs and stay ahead of the competition.
2. Increased agility
Low-code platforms allow organizations to quickly modify lead management processes in response to changing market conditions, customer needs, or internal business requirements. This flexibility helps organizations stay agile and responsive in a fast-paced business environment.
3. Improved collaboration
Low-code platforms provide a visual interface that business users and IT teams can easily understand. This encourages collaboration between different departments and helps to ensure that everyone is working towards the same goal.
4. Reduced development costs
Low-code platforms eliminate the need for writing code from scratch, which can significantly reduce the cost of developing lead management solutions. As of 2018, 84% of enterprise organizations had switched to low-code development to relieve stress on their IT departments.
They consider low code as a valuable asset for accelerating digital transformation. This is particularly beneficial for small and medium-sized businesses that may not have the budget for custom development.
5. Better customer experience
Low-code platforms can help organizations deliver a better customer experience by enabling more efficient lead management processes. This can result in faster response times, more personalized interactions, and higher customer satisfaction.
You would be surprised to know that consumers tell an average of nine people about a great brand experience but nearly double that number about a poor experience. So, it’s better not to disappoint your customers!
The Solution: Lead management using low-code
Low-code solutions allow developers to create applications with minimal coding, often through a visual interface and drag-and-drop components. These platforms typically provide pre-built components and templates, allowing developers to focus on the application’s functionality and business logic rather than writing code from scratch. Some of the low-code solutions are given below:
1. Leads are staged in an external database that feeds Creatio via API
Businesses may quickly develop SSO integrations with standard authentication providers using low-code platforms, allowing users to access the lead management system with a single set of credentials. Our solution improves user experience and relieves IT teams of managing user access while maintaining security standards.
Businesses may create a seamless and secure user experience by employing low code for SSO without requiring considerable coding or technical skills.
2. Users are accessing the system in Single Sign-On (SSO)
Businesses can quickly build SSO interfaces with common authentication providers using low-code platforms, allowing users to access the lead management system with a single set of credentials. This approach improves user experience while reducing the strain on IT personnel to control user access while keeping security standards.
Businesses employing low code for SSO can provide a seamless and secure user experience without considerable coding or technical skills.
3. Multi-device support
Businesses can use low-code platforms to create apps that support various devices, such as desktops, tablets, and smartphones. Developers can construct responsive designs that respond to different screen sizes and resolutions using a visual interface and pre-built components, increasing the user experience across all devices.
Its low-code approach streamlines the development process, enabling organizations to create applications that can be utilized on any device without substantial coding or technical knowledge.
4. Maintains lead source quality
Low-code lead management solutions can help businesses maintain lead source quality by automating the validation and enrichment of lead data. Companies may quickly set up rules and triggers to validate and enrich lead data by leveraging low-code platforms to develop automated workflows, ensuring that only high-quality leads are directed to the relevant sales teams.
This low-code Solution enhances lead management efficiency, allowing firms to focus on high-value activities such as lead nurturing and conversion.
5. Lead routing and prioritization
Low-code lead management solutions can assist firms in automating lead routing and prioritizing, making it easier to allocate leads to the proper sales teams based on specific criteria.
Businesses can prioritize prospects based on lead score, demographics, and behavior by leveraging low-code platforms to design custom rules and workflows, ensuring high-quality leads are sent to the most relevant sales agents. Our low-code solution increases lead management efficiency, allowing sales teams to focus on high-value leads and raising conversion rates.
By automating lead routing and prioritizing, ensuring lead source quality, and providing multi-device compatibility, low-code solutions provide businesses with an efficient and cost-effective approach to managing leads. These solutions streamline the development process and enable companies to establish bespoke workflows and rules tailored to their requirements, increasing the accuracy and efficacy of their lead management operations.
Businesses may streamline their lead management procedures, decrease manual errors, and boost the efficiency of their sales staff by adopting low-code solutions.
Low-code: Future of lead management technology
Low-code platforms are changing how businesses approach application development by making it faster, more efficient, and less expensive, which is why low-code has become a robust tool for companies wanting to stay competitive in today’s fast-paced digital market. It simplifies the development process and allows non-technical individuals to contribute. So why not incorporate the low code in your lead management and cherish its numerous benefits. Parangat Technologies is the ideal company for low-code, web 2.0, and mobile app development.
With roll up sleeves, dive in and get the job done approach, it was in the year 2010 when Sahil started Parangat Technologies. Emphasizing a healthy work culture and technology-driven company, he has successfully created a workplace where people love to work and live. He is a software engineer and a passionate blockchain enthusiast.