Top 6 Generative AI Applications in Digital Marketing

Generative AI Application

When strong generative AI applications came out, they changed the whole field of AI dramatically. This led to automation becoming commonplace. Because of this, many organizations are interested in generative AI, which has led to questions about how it can change things and, more importantly, how it can be used in the real world. 

That being said, what are the most critical uses of creative AI right now? How does this brand-new technology work? In this blog, we want to answer these critical questions and give you a complete picture of how generative AI can be used, its benefits, why it’s becoming so popular, and more.  

Let’s walk through the Article! 

Understanding Generative AI

Generative artificial intelligence, or generative AI, uses AI to create new things, such as writing, pictures, music, sounds, and movies. 

Generative AI is based on foundation models, which are large AI models that can perform many different tasks at once and perform out-of-the-box tasks; these tasks include summary, Q&A, classification, and more. Also, foundation models can be changed to fit specific use cases with little example data and training. 

Many people want to know more about generative AI now that well-known tools like ChatGPT and Midjourney exist. In addition, creative AI apps and tools are helping people and businesses eliminate tedious chores, make smarter choices, and simplify processes to work more efficiently. This Article details generative AI, including its pros, cons, known risks, and well-known cases.

How to Do Generative AI Applications Work? 

As a subset of AI, generative AI applications make digital material like pictures, sounds, videos, codes, and texts using machine learning methods like semi-supervised or uncontrolled learning algorithms. To do this, algorithms are trained by giving them big sets of examples of both input and output. The algorithms then use the input to find patterns that lead to conclusions about the intended output. In modern use, generative AI is mainly used to train models to produce content in answer to natural language queries. Anyone can do this, even if they don’t know how to code. Creative AI starts with inputs that can be text, pictures, drawings, sounds, or anything else the AI system can handle. After being given instructions, AI systems will return new material. Generative AI applications uses a machine learning model to learn the patterns and connections in a set of materials people make. It then makes new content based on the trends it has learned. 

Most of the time, supervised learning is used to train generative AI applications. This means giving the model a set of human-made materials and the names that accompany it. After that, it learns to make content that looks and sounds like the content people made and names it with the same labels.

What kinds of Generative AI does Google Cloud offer? 

With Vertex AI, you can work with, change, and add base models like Gemini to your apps without knowing anything about machine learning. You can access foundation models on Model Garden. On Vertex AI Studio, you can use models in a data science notebook or tune them with a simple UI. 

Vertex AI Search and Conversation is the fastest way for developers to make search engines and chats that creative AI drives. Also, Duet AI is an AI partner that is always on and ready to help users of all skill levels. 

Google’s Gemini multimodal models can be used through Vertex AI. Gemini can take in almost any kind of information, combine it with other types of information, and make nearly any output. Use words, pictures, video, or code to prompt and test in Vertex AI with Gemini. Gemini has advanced reasoning and cutting-edge generation tools that developers can use to try out sample questions for pulling text from pictures, turning image text into JSON, and even making answers about shared images to create the next generation of AI apps. 

You can use both Gemini and Gemma. Gemma is a family of light, cutting-edge open models made with the same study and technology that went into making Gemini models. 

How come Generative AI is becoming so famous so quickly? 

In the early days of creative AI, you had to send data through APIs or other complicated methods. Sometimes, developers had to learn to use complex tools and write programs in Python or another language. But when ChatGPT came out in late 2022, it made generative AI applications much more famous. One of the most well-known generative AI programs is OpenAI’s ChatGPT, a robot that can connect with humans very humanly. Many people and businesses started using generative AI tools for various tasks, from writing essays to changing how their businesses worked after ChatGPT development made them available. 

Hootsuite says that more than 100 million Americans will use creative AI by 2024, and 116.9 million will do so by 2025. The main reason generative AI is so common is its many perks. Generative AI apps are made to improve the experiences of customers, speed up the creation of new products, make employees more productive, deliver personalized and creative content, and more.

Also read: The Evolution Of AI Assistants: Google Bard V/S ChatGPT

Chart of the Best Applications and Tools for Generative Artificial Intelligence

Even though many of the most famous tools available today are large language models (LLMs) and content creation tools, these artificial intelligence technologies cover a wide variety of applications and situations that need generative AI applications. Take a look at the leaders:

ChatGPT Open AI LLM and Content Generation Ecosystem


LLM, Chatbot, Content Generation ChatGPT: Free

GPT-4: $0.03 per 1000 tokens

Microsoft Copilot Microsoft Best Copilot for business use. AI Assistant, Business AI, Embedded AI, Chatbot, Content Generation Free
Gemini (Formerly Bard) Google Best for real-time online resources and connectivity. LLM, Chatbot, Content Generation Free
Midjourney Midjourney Best for image editing & generation Image & Art generation $8 per month billed annually, or $10 per month.
Jasper Jasper AI Best for Digital Marketing content generation AI-driven marketing campaigns, project templates, Content generation & optimization $39 per seat per month billed annually, or $49 per seat, per month.
Synthesia Synthesia Best for AI-powered video creations & Avatars Video Creation, AI Avatar Generation $22 per month, billed annually.


OpenAI’s most advanced system, GPT-4, makes answers safer and more functional. 

The best ecosystem for LLM and content creation OpenAI’s latest large language model (LLM) version is GPT-4. It was made after GPT-3 and GPT-3.5 were massive hits and widely used. GPT-4 is safer, more stable, and more creative and precise than earlier versions. Many of the other top generative AI companies on this list have built their products on top of GPT-3 or GPT-4. The OpenAI tool and community are among the AI market’s most stable, well-researched, and well-funded. 

ChatGPT is OpenAI’s most famous tool so far. Anyone can use it for free to make straightforward AI content. Paid plans are available for individuals and teams that want to use this technology together and need more working power and features. 

Pros and cons 


  •  More thorough training and safety checks than the last version.
  •  New versions of the ChatGPT interface allow you to add images and sounds.


  •  Refrain from getting to facts or recent events from after April 2023. 
  •  There are times when the accessible version of ChatGPT doesn’t work right. 

Microsoft Copilot

What are the best AI copilots for general business use? 

 Microsoft Copilot is an AI system that helps with many of its personal and business goods. Microsoft created it. For personal use, users can get free AI help and content creation through Copilot (formerly known as Bing Chat Enterprise) or through the Edge browser’s built-in Copilot features. There’s also Copilot Pro, which costs extra but has more advanced tools for personal and business users. 

But while Microsoft’s Copilot tools for personal use are great, its Copilot tools for business use have taken the lead and gone above and beyond what was expected. Depending on your plan, Copilot for Microsoft 365 can be used in almost any Microsoft 365 product to make new content, describe meetings, emails, or content that already exists, change or improve existing content or data, and more.

Pros and cons 


  • A lot of popular Microsoft apps can get help from AI. 
  • With Microsoft tools, users can make their copilots.


  •  Copilot items may cost a lot.
  •  Most Copilots need Microsoft contracts, which could lock you into one seller.

Gemini (Formerly Bard)

Best for Online Resources and Connectivity in Real Time 

Gemini, which used to be called Bard, is Google’s answer to ChatGPT. It’s an AI robot and content creation tool that works on Gemini 1.0, Google’s newest LLM. It does well in various tests, including ones that measure massive multitask language understanding (MMLU). Users can ask questions in everyday language, like ChatGPT and similar apps. The robot will respond quickly and in detail. 

It’s different from other apps because Gemini can connect to Google’s real-time search results and useful Google app add-ons. In contrast to ChatGPT, which has an information end date of April 2023, Gemini can answer users’ questions using present Google search results and data as sources. Also, all users, even those on the free plan, can add some Google apps to their browsers, like YouTube and Google Maps, to help them plan trips or look up videos. Gemini for Google Workspace should be available to more people soon. 

Pros and cons 


  •  Google Extensions links answers that produce valuable results. 
  •  Gemini replies are powered by internet info in real-time.


  •  It doesn’t keep track of conversations like some of its rivals do.
  •  Users with a Google Workspace account can’t get to the free version.


The best for advanced AI image editing and creation 

Many people love Midjourney, it is an AI picture creator and editor that is scaled up or down. It has many powerful editing and manipulation tools. Its favorite image editing and creation tools are “Pan,” which lets users extend an image without changing what’s inside it, and “Style Tuner,” which allows users to look at a bunch of different style options, pick the one they like best, and save the code so they can use that style again in the future.  With other image editors, changing picture features like size, aspect ratio, and zoom is easy. 

Pros and cons 


  •  When you rank pictures, you get free GPU hours.
  •  Several factors and orders for changing pictures.


  •  It can only be reached through Discord. 
  •  The user experience can take a lot of work to get around. 


Best for Making Content for Digital Marketing 

With Jasper, you can have a creative AI copilot, helper, and content-generation tool that works with marketers and people who make digital content. The tool lets individuals control SEO and content creation based on a single brand voice. For bigger teams, it allows them to share multiple brand guides and other directions to get AI-generated content that fits the specific personas of their buyers. This tool is popular among marketers because it is flexible and easy to use. Its many tips and themes help them start working on creative projects. 

Pros and cons 


  • The users can make business pictures and writing. 
  •  500+ tips and 50+ models to help you get better results.


  •  It is pricey compared to most creative AI plans.
  •  The Business plan is the only way to get the most powerful tools. 


Synthesia is best for making videos and avatars with AI. 

It is an AI tool for making movies that lets people make videos based on the written instructions they give it. The tool then uses its library of AI models, voices, and video themes to make a video that looks and sounds authentic. Bonus: People can use this tool even if they don’t own any video gear or know how to edit videos. Synthesia is mainly used for marketing, training, and how-to movies for internal and external users. It also has a help center, a library of example videos, and Synthesia Academy lessons for customers who need extra help getting started. 

Pros and cons 


  •  Videos can be made in more than 120 languages. 
  •  They are thought to be approachable and easy to use.


  •  There are sometimes bugs in the writing area.
  •  Some problems with customer service. 


Generative AI has changed many fields, especially digital marketing, by creating new solutions and making processes more efficient. Generative AI apps have significantly affected how businesses interact with customers and give them unique experiences, from making content to changing photos and videos. Tools like ChatGPT, Microsoft Copilot, Gemini, Midjourney, Jasper, and Synthesia lead the pack. These give businesses access to advanced features that boost creativity, productivity, and customer interaction. 

More and more people will use generative AI application development as it gets better and easier. Creative AI has benefits, such as improving the customer experience and speeding up the product creation process. As AI technology keeps improving and people want new ways to solve problems, creative AI will have many chances to change how digital marketing is done in the future. 

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