Category: Mobile App Development

People still treat the creation of mobile apps as a standalone project, leading to myths perpetuating. Companies too frequently approach them as a segregated effort. While IT might need to handle the grunt work, the company’s demands must drive progress. When planning and creating apps, a centralized strategy is essential instead of being guided by distinct functions (such as marketing or sales) or product lines.

We have listed the 16 most widespread myths about mobile app development. Let’s be honest before we get into them. If you don’t reach the industry standard, your clients will not hesitate to stop doing business with you. So let’s dispel some of these fallacies preventing you from creating the ideal mobile application.

Mobile App Development: 16 Most Common Myths

Every client will have a variety of fallacies about their app development process when planning to build Android and iOS (iPhone & iPad) applications. In turn, certain widespread myths about mobile app development discourage your company from creating mobile apps. 

Many perceive failures more than they would without completing the appropriate investigations. Here, we’ve covered a few common myths to avoid before beginning the development phase.

1. Mobile Apps Are Cheaper

The assumption that mobile application development will be cheaper is probably the most widespread myth. However, especially if it is unquestionably true that developing an application is made simpler by having fewer features, this does not imply that these programs are cheap, even when they are extremely straightforward in their design and interface. 

These applications take a lot of time and work to design, and in a similar vein, you must be prepared to spend more on the more sophisticated features you desire. The more complicated your application’s structure is.

2. Mobile Apps Are Only Suitable for Smartphones

Smartphone users make up the most extensive consumer base for mobile applications, which may or may not be accurate, but this does not imply those are the only devices on which these applications can run. 

Numerous additional mobile devices, such as handheld gaming consoles, tablets, smartwatches, etc., can fully utilize these applications to their fullest potential.

3. Developing an Application Is a Quick and Easy Process

It’s a popular misconception that creating a mobile application is a simple and quick procedure. You can develop a simple app much more quickly than a more sophisticated one, but it is still a laborious process that can take several days to many weeks to finish. 

When creating an application, several considerations must be made, including the user interface, the marketing plan, any problems or glitches, the functionality, etc.

4. Cross-Platform App Conversion Is Easy

Each client believes that migrating a mobile app from one operating system to another (such as from iOS to Android) is a straightforward process that can be completed swiftly and error-free by the app development business. 

However, it is not an automatic procedure; developers must create code from scratch for the respective operating system.

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5. Mobile Apps Require Promotion

Choosing the right promotions is an easy chore when there is intense competition, and you must navigate a challenging market. But running promotions will cost additional time and money.

Promoting your app increases user engagement, brand recognition, and app downloads. Additionally, you must include eye-catching images, a brief video describing your software, and a description that encourages customers to download it.

6. Application Success Depends on the Functionality

Each application’s success depends heavily on functionality. For example, mobile applications with complex user flow and numerous features won’t be successful. But a successful app will also have a decent user-friendly design and flow.

Hence, the truth is that users won’t care about the complexities of the functionalities; they focus only on the interface and the experience of using your app.

7. If You Have Native Apps, You Wouldn’t Need Mobile Web Apps

Many companies make the wrong decision when considering mobile apps and ask whether to create HTML5 or native apps. Instead, they should ponder the question, Should we develop HTML5 AND native apps?

Mobile web apps are now required regardless of your preference for native apps.

Major companies are starting to notice this tendency growing. For instance, one of the most used native apps across all platforms is provided by Facebook. However, they also offer a sleek mobile web app that mimics the design and functionality of their native app.

These businesses discovered something: Apps for mobile web are required. Users might use a platform that you do not support. The mobile web app serves as a fallback in these circumstances. It functions on all platforms.

8. Building for iOS Is Sufficient

The process of creating native apps is challenging. Choosing a platform to build for is the most essential thought that crosses developers minds. Your app determines everything. 

Although iOS may be the most profitable choice, Windows and Android may also be wise decisions because they will undoubtedly assist. An app that works across all platforms is probably more well-liked.

9. Great Attracting Features Makes an App Successful

While it is evident that the present mobile app industry has shifted in favor of Super Apps—apps with various functionalities to meet a wide range of customer needs—the same DOES NOT hold for Enterprise apps.

When it comes to investing in enterprise Android or iOS app development, the success of the app category rests on providing a small number of features that target particular employee needs.

Therefore, when considering the features, strive to keep them as simple as possible and avoid complicating the user’s experience.

10. There Are No Additional Tasks After Building the App

A mobile application’s development is a labor-intensive and intricate process in and of itself. Making a mobile application involves various techniques, such as enhancing the user interface and incorporating the newest features. The task is not complete, though, because the app is set up and operating. The real effort starts after the program is prepared for public release since the team must thoroughly test it for defects and usability.

A well-thought-out marketing plan is also essential to an app’s success to avoid being overlooked in the relevant app stores. Regular updates are also necessary to maintain the application’s functionality and responsiveness.

11. All Apps Are Made Bug-Free Before Releasing

The idea that your app would have flawless code is ridiculous. While some flaws in your app wouldn’t bother your consumers, app crashes will cause them to leave quickly. They will cling to your program since the benefits it provides to them outweigh any little irritating bugs.

It is crucial to ensure there are no crashes when testing your app. Nobody has any patience or tolerance for that. But in cases of defects, it seems sensible to determine the frequency of the test user scenario and set the priority accordingly.

It is acceptable to let your app launch with a few minor bugs that have not yet been fixed if you have tested it thoroughly for an extended period. Being realistic about this is preferable to striving for perfection, which could prevent your app from going live.

The entire goal of updates is to allow for the perpetual evolution of apps!

12. Developing an App Is Difficult Unless You Are an Expert

The development of a mobile application requires extensive software coding and development. Therefore, it would be beneficial to do some preliminary research on the subject and be familiar with developer languages to refine the idea for the application that is already in your head. Still, it is not essential to be an expert in every area of mobile application development to create the app of your dreams.

13. In-house Mobile App Development Is Necessary

Many think that the only approach to safeguard concepts and advance mobile app development is through internal mobile app development. However, developing mobile apps in-house takes a lot of time and money… something that service providers might not always possess.

Hiring a dedicated mobile app development agency makes you stress-free and helps you get all the accessories of your app ready at a one-stop shop.

14. You Will Get the Traffic Once You Develop and Deploy The App

Perhaps you’re creating an app for your users. You can create one for commercial users or general consumer consumption. Whatever the case is, it takes time for a mobile app to gain users and money. Business users won’t rush to your app until you have a solid plan. The public won’t adopt it. The public won’t immediately download it.

The development of a mobile app is only one small component of the puzzle. Users will disregard it if there is no proper promotion and marketing.

15. The Mobile App Cannot Interact With Legacy Systems

Businesses are making large-scale expenditures in systems like ERP, or enterprise resource planning. However, they are currently focused on creating mobile applications seamlessly integrating with other technology. Unfortunately, Oracle, My SQL, and SAP are just a few of the many backend systems and APIs that are difficult to use on mobile. 

This may slow down app development or make them challenging to use. However, integrating an enterprise-grade MBaaS solution with an API infrastructure resolves problems, and mobile devices may easily access older systems.

16. Building an App Only Includes Coding

Many people mistakenly believe that creating a successful mobile application only involves coding, but it involves more.

Understanding iOS and Android development is a vital requirement, but thoroughly preparing an application from the core idea to the graphics to the covering feature design to the user experience takes excellent capacity and expertise.

Understanding current trends and innovations are essential, as is adapting to new technology and software. In addition, every single use case is unique, necessitating various programming languages, toolkits, and network connectivity solutions for diverse backend systems and data sources.

Debunk Mobile App Development Myths: And, Build Your App In the Ideal Way

Creating a mobile application is not an easy task. But it’s also not overly complicated. A mobile app developer is accustomed to working with contradictions and complexities, and these mobile app myths offer a thorough understanding of how to approach the process.

Don’t let these myths hold you back; stick to the correct mobile app development procedure to avoid getting off course. Get in touch with a reputable mobile app development company with many years of expertise working in the app development market if you want to create a mobile app for your company.

Suppose you want to outsource your mobile app development services without involving your in-house team or taking much hassle. In that case, outsourcing is your best bet, regardless of whether you have a start-up or an established brand. Aside from cost-effectiveness, efficiency, quality assurance, impeccable security, and round-the-clock development, outsourcing mobile app development services also benefits businesses. 

If you use experienced mobile app developers, you can make a significant impact on your business. It is also a great boon to your company since it can handle a wide range of application development projects and complete them more accurately, efficiently, and affordably than a team of in-house developers. 

Why should you outsource in 2022?

The Ponemon Institute and IBM report that data breach costs have increased from $3.86 million to $4.24 million. Your customer relationships may suffer if your business is not protected against cyberattacks apart from the cost considerations. Numerous studies have concluded that 49% of consumers increase customer loyalty when they trust a company. Regarding security concerns, 85% of respondents would stop engaging altogether. 

As cybercrimes become more sophisticated, businesses must stay on top of threats. Your business’s IT can be updated and secured by working with an experienced IT support team like Austin Technology.

Staying up on the latest developments in IT can be challenging. A team of IT experts can ensure that your business is set up with the most appropriate systems, aside from saving money on salaries of full-time employees or IT departments.

12 reasons to outsource your mobile app development

It is not uncommon for mobile app development to be time-consuming and costly. A developer will need various specialized skills and stay up to date on the latest technology trends. There are many reasons why companies are choosing to outsource their mobile app development projects because they are so competitive. There has been a steady rise in the number of outsourcing IT services conducted in India in recent years. It is worth considering outsourcing app development for your company for the following 12 Reasons to outsource your mobile app development.

1. Cost-effective

It’s all about the money. You expect the best value for your money when you have an app developed for you. Combining developers from around the world with the benefits of minimizing office space and software costs is the best way to achieve that.

In addition, you won’t be charged for work that has not been performed. Bonuses, benefits, and staff training costs will also be reduced. In contrast, outsourcing will enable you to realize sustainable long-term savings since you will only be charged for the work you have completed without any additional costs. 

2. Better efficiency

You might wonder what to expect if you’re new to outsourcing. Is your outsourced workforce skilled enough? Is it likely that they will understand what you need? What is the quality of the work they will provide? Whenever a business decision is made, there is a risk factor involved. Outsourced projects can be managed the first time correctly, however. One key is choosing a mobile app developer with experience developing mobile apps. It’s essential to find a software developer with experience developing mobile apps since many specialize in different types of software. A development company’s quality must be considered, and quality is the key. 

3. Throughout support and service

As far as mobile application development is concerned, the application is ready to be used; meanwhile, if any errors occur, instead of spending an extensive amount of money on personal mobile app developers, you can get free support by contacting an outsourced mobile application development company.

4. Enhances operational efficiency

You may benefit from outsourcing your app development project to increase your business’s overall operational efficiency. You streamline your business processes while leaving your core team undisturbed. As a result, your regular employees will no longer have to worry about app development.

Therefore, your entire business flow can remain agile from start to finish by spending more time making your business more adaptable when your mobile app is ready. The fact that you can conclude a project much faster when you outsource it has also been noted. As soon as you finalize a contractor to outsource, you can start the project immediately without investing in building and developing a team. 

5. It makes your project more focused

As your business’s primary driving force, your core team will be busy with routine tasks. The development process becomes less important once you outsource an app development project. The team can focus on improving your business operations and ultimate outputs rather than keeping abreast of project progress, such as meeting deadlines and achieving milestones.

The progress pace of your app project will be much faster if you have a dedicated team working exclusively on it. Due to the sole focus on mobile app development, you will also get the support you need to move your project forward quickly.

6. Brings transparency to work 

Transparency is inherently bound up with outsourcing agencies. To maintain the trust of diverse clients, the organization’s workings are publicly disclosed.

Integrity in your work environment, not only for your project, can do wonders for your project by extension. Client loyalty cannot be built and maintained by cheating.

7. Access to the more experienced and expert team 

You’re getting closer to meeting an expert team of outsourced app developers as you investigate further how to create a great app. Your project will be completed on time without compromising on quality with experience, scale, and the latest tools. 

If you have a limited budget, it can be challenging to recruit the best talent in-house. A team of the best developers can be assembled by outsourcing your project. 

By tapping into their experience across a broad range of industries, you will have access to their know-how. Your competitors will have difficulty competing with your applications if you leverage their skills and talents.

8. The latest technology can be used for your project

To meet your needs, mobile app development outsourcing companies invest in the latest tools and technologies. As a result, they already have the latest operating systems and advanced software at their disposal and a team of software experts with extensive knowledge of the system. 

Hiring in-house developers or software specialists is undoubtedly quite costly if you want to run a successful business. Instead of developing your mobile app, why not outsource it? 

When you outsource your project, you can avoid spending a lot of money on updating your tools and training your employees on them. On-time project completion, a high standard of work, and the optimal solution for your needs can all be attributed to outsourcing companies with a deep knowledge of tools.

9. Work flexibility

Business owners are commonly faced with issues such as running out of developers on schedule or having a large developer workforce that they cannot sustain because of economic shifts. You know how valuable flexibility is if you run a small business.

Flexible staffing and schedules save the time and effort of hiring and firing based on project needs. Thus, outsourcing will give you greater flexibility to change the outsourcing resources according to the project needs and adjust the developers schedules to complete the job. 

Considering that the economy and your needs may vary over time, you should consider flexible engagement models that can be adjusted to meet your schedule and your requirements. If your company outsources application development, you can be flexible in weathering lean periods and hiring developers based on your regular or occasional application development requirements. 

10. Reduced risk factors 

There is always a risk associated with business, but hiring a third party to produce your apps will minimize it in case things do not go as planned. 

You can always encounter unexpected and unforeseen problems in a mobile app project, no matter how well planned it may be. Outsourcing may assist you in anticipating and responding to problems more effectively, as well as taking responsibility for the project.

Further spreading out the risk is possible by hiring multiple developers at the price of one full-time employee. It will be better to outsource your app development project to an individual or company that will share the responsibility so that you can effectively manage the risks. 

11. The client has numerous outsourcing options 

To meet the needs of a business, outsourcing can take different forms. Understanding the different types of outsourcing is essential, aside from knowing and understanding what outsourcing is and how it works.

One of the most common types of outsourcing is business process outsourcing. A third-party service provider is contracted to handle any business process. Administrative and customer service tasks fall into this category.

12. Flawless security 

Outsourcing application development can be cheaper, but you won’t find a safer option. There are some of the best developers in the world in the software market, which is an established and vibrant market. Due to legal exposure and data security concerns, most companies fear outsourcing or offshoring applications to foreign countries. When outsourcing your mobile application development work here, you don’t have to worry about issues like these because of our high IT security standards.

Some countries have high software piracy rates of 90 percent, which makes protecting your intellectual property (IP) imperative. IP protection is a global problem that needs to be addressed immediately, given that over 60% of computer software worldwide is pirated. Various copyright laws and international treaties protect your IP when you outsource mobile app development projects. Employees tackling projects will also be required to sign non-disclosure agreements (NDAs) before beginning work—ensuring absolute confidentiality. Consider outsourcing your mobile app development project to an Indian company if you’re looking for a cost-effective, accurate, and safe solution.

Why outsourcing your mobile app development is a good option?

Outsourcing mobile app development services is a perfect practice you should consider. Connect with a third-party mobile app development company instead of building an in-house team. The best mobile applications they offer boost your business’s returns and are scalable. Professional mobile app development service providers pay off your decision most effectively when you want to develop an app that engages users.

You should be very serious when selecting the Mobile App Development Company. Paragat Technologies has an expert team that will produce highly customized and market-friendly mobile apps for any business need. If you would like more information or to begin your app-development strategy, please do not hesitate to contact us.

According to App Annie, users spent 3.8 trillion hours using mobile apps in 2021. According to Statista, the Apple App Store had 4.37 million published apps as of August 2021. On iOS, there are 3.75 non-gaming apps for every gaming app.

Undoubtedly, one of the major reasons for today’s online businesses is their app services. The mobile apps are simple to use, easy to access, and can provide a greater reach for your business.

Nowadays, it’s very uncommon for companies to have their apps; in fact, 42% of millennial-owned companies use their apps to boost sales or provide customers another platform to use their products.

Businesses anticipate some sort of miracle to occur when building and developing the mobile app, prompting it to become as popular as TikTok, Uber, and Pokemon Go.

Tragically, not everyone experiences this moment.

Countless apps available give the same functionality because the mobile market has become so competitive. It would be irresponsible to wait for consumers to find your app on their own in this situation rather than making an effort to develop an app launch strategy.

We’ll discuss the proper technique to launch your application here to ensure you don’t make this error and waste the money you spent to create an app. So stay with us to get the comprehensive walkthrough of pre and post-launch strategies.

Step-by-Step Approach to Launching a Mobile App in 2022

After carefully researching the mobile app trends, design, and development dynamics, launching the mobile app is the next crucial aspect to be conscious of. So follow us if that’s what you’re contemplating.

The procedures for successfully launching an application to join the vast app ecosystem are listed here. These are the steps to take before downloading an app in the app stores.

1. Do a Thorough Market Research

We all know there are a ton of apps available on app stores, so it stands to reason that there will be tons of competition.

Deep market research will help you set your mobile app apart from the competition. First, you should be aware of the market-dominating apps in your niche. Then, look at the areas where they are falling short. Finally, use those perspectives to improve your mobile app.

What does this indicate for you, finally? There is already a shitload of competition for you. You must conduct in-depth market research to differentiate your app properly.

You must become familiar with the top applications in your specialized market, identify their shortcomings, and use this knowledge to improve your app even further than the competition.

You could wish to conduct primary user research depending on your budget. However, secondary research can still teach you a lot. See what genuine people have said about the competition by reading the App Store pages of competing apps and reviews on YouTube and blogs.

2. Identify Your Target and Value Proposition

Relatively simple kind of app marketing. Any go-to-market plan should start by securing a strong positioning statement:

1. For whom is your software designed?
2. What advantages would your app provide for your target audience?
3. Why is your app more qualified than your rivals to provide this value?

Your responses to these three questions will guide your app marketing strategy. All of your marketing initiatives should communicate and support this one message to maintain a consistent brand image.

3. Define Success Metrics

You must specify what success looks like if you want your mobile app launch to be successful.

Set some attainable objectives for your launch. We advise basing your success metrics on your active install rate, which reveals your retention rate—the number of users who download your app but keep it installed—the number of reviews you receive, your average rating in the app store, and if you’re selling your app, the amount of money it brings in.

To provide some benchmarks, most free mobile apps have an active install rate higher during the first month, often about 50%, before leveling off at approximately 30%.

To sustain a good active install rate, you should aim considerably higher than the average app store rating of 3 to 4 (out of 5).

4. Create Your Online Presence

Your app needs a place online to flourish. Therefore, you must develop a website with all the necessary information before launching an application. By doing this, you will be able to draw in additional users and respond to the questions and issues of your current user base.

There’s a good possibility you can locate your current online communities in your niche among the message boards, subreddits, and blogs. Take some time to look up a few of these communities on Google, then participate in the discussion.

Being a part of these groups is a fantastic method to perform market research (What topics are people in your target market discussing? What are their needs? ), quietly promote your app in pertinent discussions, and look for possible affiliate and promotional agreements with that group. Just read the rules and conditions of the group and avoid any overt promotion, which will only hurt you and your app.

5. Manage Social Media Platform Popular With Your Segmented Audience

Users judge an app’s legitimacy partly based on how it appears on social media. Therefore, the social media networks the target audience utilizes most are important pieces of knowledge to gather when investigating the app’s target audience and coming up with ideas for what to do with an app idea.

The app has the advantage of having a digital presence on the social media platform the target market uses most. No of its specialization, this provides the app a sense of legitimacy and accessibility. Therefore, rather than abruptly announcing the introduction of an app on social media, there should be a good build-up and anticipation before the app is released.

6. Cross-Platform and Browser Version of the App

The days of sticking to one platform are long gone (typically Android or iOS). To increase your reach, it’s critical to be accessible across various platforms.

Cross-platform development is the way to go if you want to expand your audience. It will also be more affordable in the long run, especially if you utilize top-notch IDE software to hasten the development of your apps. In addition, tost IDE software also enables you to create web browser versions of your mobile apps to provide users with more methods to use your app across all devices.

For instance, the budgeting tool Goodbudget is readily used on a web browser and is accessible on iOS and Android.

7. Create a Promo Video That Has the Message of Your App

It’s essential to put your advertising plan into a format that can be readily consumed and shared by the press and early customers equally once you’re satisfied with it based on the early landing page and social feedback. For a lot of publishers, this entails making a promotional video.

App promo videos elevate your marketing to the next level by bringing your messaging to life. Users may use them to increase conversion by up to 80% by being integrated into your social media posts, landing pages, and even app store product pages.

The perfect promotional video is between 30 and three minutes long, conveys your main value clearly, and either features your app in use or a prototype of your upcoming app.

8. Create a Feedback Loop for Your App

To improve your app when the time comes for launch, try to focus on promoting customer communication and make it as simple as possible for customers using your feedback tools. The more interaction and statistics you try to bring in with your targeted consumer feedback loop, the better your app will be.

We advise investing early in a tool that satisfies your and your customers’ demands since; as we’ll see later in this checklist, these products will continue to prove important long after release.

9. Choose the Most Appropriate App Store

You should initially limit the number of app stores where you distribute your mobile app. Due to this, you should benefit from the highest user and rating concentration possible.

Additionally, during the initial weeks following launch, you’ll be making many adjustments and enhancements to your app. By having your app available in only one store, you can speed up the release of these updates. Feel free to add other app shops after your app gains more traction.

The Android Market and the Apple App Store are the two most popular app stores, but there are many others (HubSpot has its own updated App Marketplace!). So, in the end, if you’re still not sure, run some audience testing to figure out which store is mostly used by your target audience.

10. Run a Paid Advertising Campaign

You can gain organic search traction while launching your mobile app due to the Google algorithm’s freshness upgrade. Then, during launch week, supplement that search presence with sponsored advertising.

Additionally, you can set up targeted, paid Facebook advertising to direct consumers to your fan page, where they will be met with a welcome screen urging them to download your mobile app.

Alternatively, you may lead users directly to your app downloads page so they can download it and use it immediately. Your app may determine which approach you choose.

11. Use App Store Optimization

While both are crucial, don’t confuse app store optimization (ASO) and search engine optimization (SEO). You need ASO to get your mobile app found specifically in the app stores of your choice.

Using relevant keywords in your app title is one of the best practices. Additionally, when you submit your app to these various app stores, make sure to include all the most pertinent categories. This will increase the likelihood that consumers looking through categories will find you.

Additionally, you should add crystal-clear screenshots of your app’s most popular use cases on the download page.

Todoist utilizes terms like project planner and to-do lists in the example below. Additionally, they have wonderfully created samples of their apps that explain how to use them properly.

12. Collaborate With Other Developers

Consider contacting other app creators whose work might complement yours, and users might be interested in using your app. You may create a co-marketing opportunity that benefits both parties and improves your install rates.

Just be sure to choose app developers with excellent reviews. You don’t want to link your app to a subpar item.

13. Look for Influencers to Buzz Your App

We can’t stress this step enough if you want to promote your app because influencer marketing will only boom in 2022.

Find various bloggers, content producers, and social media influencers who can help your app gain attention before it launches. Then, conduct tailored email outreach marketing to influencers you believe will benefit from utilizing your app to develop strong connections and win them over.

If you’re launching a mobile app for weight loss, reach out to various fitness celebrities who discuss exercise routines or macro-tracking — or whatever features your app offers.

14. Create a Press Kit for App Promotion

Make it as simple as you can for bloggers and journalists to write about your app to increase your chances of gaining press attention. By assembling all your materials into one online directory, you can ensure that anyone looking to cover your app won’t have to trawl the internet for information. Your press kit should include all or some of the following in this directory:

• The symbol, pictures, and promotional video for your app
• Your canned statement or the product page description on the app store
• Links to your social media profiles and public marketing website
• Links to recent news articles or press releases
• Contact Information

Your influencers will be able to rapidly review your materials once you have this press kit and decide whether or not they want to cover it. To make their job easier, everything is conveniently located in one spot if it is something they wish to write about.

15. Go for Beta Release Before the Actual Launch

Consider an invite-only test launch before releasing your mobile app to the general public. Websites like Spotify, Google+, and Pinterest have all had significant success with this strategy. It not only gives your product a feeling of exclusivity that increases buzz but also enables you to receive feedback from a reliable network so you can address bugs and UX/UI issues before releasing your software widely.

As your pre-launch beta test population, you can select the email list mentioned in Step 4 and reinforce it with an email campaign sent to a section of your present customer base that would profit from your mobile app. You can advertise the launch as a chance for free, exclusive access to your mobile app before it goes live and even requests reviews in return for that free, special access.

16. Partner With Affiliates

Influencers and industry thought leaders strengthen your association by establishing an affiliate program to promote downloads or purchases.

Find significant influencers you can pay to promote your app. These may be media contacts or social media stars with large followings. Give them a unique URL that tracks downloads or purchases so they will be rewarded immediately when their audience takes the required action.

17. Identify Potential Integrations

You may have noticed that some applications work together; for example, you can enter your Pinterest account using Facebook or combine your native Fitness app with your calorie counter or activity tracker. The average mobile phone has between 60 and 90 apps installed on their devices.

Users will find this more comfortable, and best of all, when you effortlessly integrate with apps your customers already use, you can enhance retentio.

For instance, all the apps that effortlessly interact with HubSpot are available in the HubSpot App Marketplace. Establish a partnership with the creators of these apps by getting to know them. How many avenues these app connections can open for you is something you’ll never know.

18. Organize a Launch Party for the Promotion

A launch party does not need to be extravagant. A webinar allows you to host a tiny, private digital launch party. Invite people to participate in a brief launch, including early adopters, marketers, tech reporters, and others.

Along with providing participants with all the information they need to install your app or spread the word, you can offer unique live discounts or benefits.

19. Notify the Influencers and Press List

Send more customized notes to folks on your press list after notifying your general email list. In a perfect world, you are now ready to continue it.

Include any pertinent press materials, product pages from the app store, and information about the launch of your app. Then, politely urge them to install your app and emphasize that even a little coverage can go a long way.

20. Publish an Update Log

Consumers are placing a growing emphasis on transparency, and one approach to being more honest with users regarding your mobile app is to keep them updated on any updates and new features.

The simplest way to achieve this is through an update log. Send those logs to your app store listings, and you could even create a page on your website just for update logs so people can readily view the updates you’ve made over the past several weeks.

By keeping users informed of app upgrades, you can boost retention rates when users notice new features they may have been waiting for or would find interesting.

You can utilize push notifications and in-app pop-ups to inform customers that a breakdown of the new features is available on a specific page on your website if an update is extremely significant, such as a substantial UI change or even an exciting new feature.

Few Key Suggestions Post App Launch

Once you are on the right track and have finished all the pre-launching strategies, it’s time to stay more alert on the post-launch plan, as this is the time to count on your reaps. Below are the curated steps to follow to generate better future tactics for your mobile app.

1. Monitor Feedback, Reviews, Responses, and Customers

You should keep an eye on user reviews of your software and encourage users to leave them.

Additionally, you ought to increase your visibility and downloads. This method can help you find flaws you weren’t aware of so you can fix them quickly and improve the user experience overall.

Inform your users of your progress regarding their reviews and feedback so they may see that you pay attention to them and address their concerns.

2. Encourage Ratings From Your Customers

Let your consumers speak for themselves to maintain the momentum long after launch without going over budget.

One of the first things a potential customer looks at when assessing your app is your ratings and reviews. Positive user evaluations and a high average rating are social proof for your software, demonstrating its reliability and superior quality.

Contrarily, unfavorable ratings and reviews scare away potential customers by alerting readers that your software might not satisfy their demands. Therefore, changing your overall average from 3 to 4 stars can effectively quadruple your app store conversions and projected downloads due to the importance of social proof.

Proactively collect app reviews from your most devoted consumers to increase conversion. You can stack the deck in your favor and make sure that both a greater rating frequency and a stronger average rating are achieved by only asking your most devoted consumers (for example, those who have launched your app five or more times). Using our ratings prompts, you can identify, target, and activate your most loyal consumers.

3. Monitor and Analyze the Growth Trend of Your App

Your app’s rankings in the app stores will fluctuate the most in the weeks after launch. This is because your app’s rank determines where it shows in search results and top charts and considers a wide range of metrics, including user ratings, reviews, installations, and engagement.

Usually, apps have received enough reviews and downloads to ensure that one bad review or one day of slow downloads won’t significantly affect their ranking. Unfortunately, this isn’t the case with newly released apps, where a single comment might cause an app with few other reviews to have a lower average rating.

Expect your ranking (and subsequently your downloads) to fluctuate significantly daily during this period and only begin to normalize a few weeks in. By focusing on the variables that affect your rank and which you can later system to ensure that your app ranks highly, you may position yourself for success during this turbulent time.

Conclusion: Launch Your Mobile App Wisely

Do you have a mobile app that you plan to release this year?

Simply take the actions listed above to ensure that your launch will go smoothly and that you can retain users for a long time.

If you need further help in brainstorming your business’s ideas and want to get assistance, outsourcing the needs of your mobile app development to a third party is the ultimate choice.

Get in touch with Parangat, and we will help you at every step in launching a successful mobile app for your business.

Outsourcing development has become the most prominent internal function in the aftermath of COVID-19, with businesses and other functions expecting IT services and support like never before. IT will truly become the backbone of business in the post-COVID-19 period, quoted by CIO. The current situation pandemic where a vaccine has yet to be developed and economies are falling. This situation led business leaders to test their skills in bringing their businesses back on track. No matter what type of business you are in, your business is bound to have an online presence to stand out in the crowd. As the COVID-19 scare shuts the world down for business, mobile apps are the only hope left that help them meet their daily needs, so outsourcing app development is important.

So, it’s high time for all small and large enterprises to go beyond experiences and build an app from scratch to run the office work smoothly. Companies, including startups and SMEs, can upgrade their existing app with emerging technologies to make the app run more smoothly. Technology is empowering everything we do, from buying pizza to getting childcare services now all possible at your fingertips. People can buy anything from just an app without leaving the comfort of your home. As we can see, digitalization revamped our lives at every step, so it is worth outsourcing an app development company to get the best app for your business. And before hiring an offshore development team you should choose a team that provides a complete solution package.

Power of a well-designed Mobile App in 2020

Are you still in a dilemma of whether to invest in mobile app development or not? Do you know? There are around 2.7 billion smartphone users across the world, and about 90% of mobile time is spent on mobile apps. So, it’s no surprise that businesses with app development can easily capture the largest segment of the market and users. App Annie predicts that by 2021, the app economy worldwide will hit a stunning $6.3 trillion.

Through a well-designed app, you can take your business to the next height as it not only helps to improve the customer experience but also promotes your brand. Software is a tool that helps companies operate more efficiently and effectively conquer the market.

Top 3 IT Outsourcing Stats for 2020

• In 2020, the current market size of the outsourcing industry in the US is $92.5 billion, and it is going to grow by 1.6% the same year.
• 37% of small businesses currently outsource a business process.
• About 57 million freelance workers are there in the US.

Don’t Hold your App Dream Amid Covid-19- Why?

There’s never been a better time than now to develop your dream app amid Covid-19. Many of the entrepreneurs have put on the break on their dream app development, due to the current pandemic scared off them. They mostly prefer a stable market that they can predict and assess. As there’s a famous proverb – “Do your duty, without worrying about the results,” few entrepreneurs are investing in their dream app, as we never know, even a simple app idea can be an explosive one. That means if you release your application at this time, there are high chances for you to succeed with new downloads and loyal users.

In 2020, 52% of small businesses stated that they’re willing to partner with remote tech engineers for their IT needs. For your dream app development project, you can outsource a professional app developer from Parangat Technologies to help you with your app development at an affordable rate. At this time, when the digital workspace becomes the new norm, the outsourcing app development team is the best option that can help you by delivering quality-rich and scalable app solutions.

The Business of Apps During Covid-19 Pandemic

When social distancing has forced individuals to stay at home, there are specific application categories whose growth soared high during the COVID-19 crisis.

The top mobile app categories that are winning the battle against Covid-19 are-

• Video streaming apps
• Grocery apps
• Video/call conferencing apps
• Fitness apps
• Digital payment apps
• Educational apps
• Remote health management apps

So, if you plan to create apps that belong to either of these use cases, you should not give up on your vision.

How to Hire a Reliable Outsourcing Company

Here are some aspects to be kept in mind while hiring a mobile app development partner in this Covid-19 outbreak.

• Opt for the company that has taken all the necessary steps to mitigate the spread of COVID-19, ensuring the employees’ safety and business operations.
• Choosing an IT outsourcing partner that streamlines Agile processes is a must.
• Make sure your potential IT services provider offers different cooperation and pricing models.
• Must look for a compliant company with international security standards such as ISO, and PCI, and has an effective security policy.
• If the company team has excellent communication skills and reflects transparency with you. Don’t think twice!
• While hiring, consider the size of the vendor and their remote capabilities. Also, the company offers opportunities for professional growth

Benefits of Outsourcing App Development Amid Covid-19

• Outsourcing can help you to gain access to the latest emerging technology.
• Outsourcing can save money as well as brainpower.
• Focusing on other business areas.
• Providing an opportunity to hire people having unique skill sets and knowledge.
• Reduction in the number of risks
• Enhanced scalability, flexibility, and agility.

Parangat Technologies- Your IT Outsourcing Partner

It’s not rocket science to offer uninterrupted services to clients while ‘working remotely’ but an agile mindset. It’s time to develop scalable and unique mobile app solutions through a remote app development team to help your business navigate through the stormy coronavirus seas.

Our certified and dedicated developers assure you of consistent support services for risk diversification in these tough times. We even go the extra mile to make outsourcing a worthy process for you.

If you are looking for a company that comes out as a winner on all of the above ten parameters, then end your search now! Parangat Technology is the one that you can trust and build a strong, long-term partnership. Fix a meeting now to learn more about our outsourced software development services.

Is outsourcing new terms for us? Well, I don’t think it’s something new. Over time, millions of apps have allowed businesses to accomplish what was previously a dream. In the modern era, mobile app development has become the preferred choice of enterprise companies and business entrepreneurs. One of the major reasons behind this is that mobile apps offer a fantastic scope to connect with the potential audience easily. Additionally, it allows a much broader business exposure opportunity to make a brand value for the product. 

However, the success of any business enterprise entirely depends on choosing the outsourced app development team. So, it is essential to hire the best app development partner who can put 100% effort into bringing the best for your company.  

When outsourcing mobile app development services, it is necessary to be extremely careful because if you hire the wrong app development agency, there are high chance that it costs you a lot. 

If you are a startup or availing of the service for the first time, you must know about common mistakes while outsourcing mobile app development. It is one of the significant factors that affect the success and failure of an app. Based on the research and case study, we have curated the list of some outsourcing mistakes that most people make while hiring an outsourcing agency. 

Biggest mistakes to avoid when outsourcing mobile app development

1. Inadequate Research about Outsourcing Partner

Suppose you are outsourcing the mobile app development project. In that case, the first and foremost thing you need to do is search for a highly reliable mobile app development company to cater to your needs. And, no wonder this requires in-depth and extensive research. 

However, one of the common mistakes most of the startups and entrepreneurs commit in the beginning is to gather essential information about the app development company. 

Before hiring an app development company, make sure you communicate with them at least twice or thrice. You need to carefully check the company’s background, area of expertise, work portfolio, and reviews and testimonials of previous clients.

2. Taking the Decision in a Hurry

As we have already mentioned, outsourcing mobile app development is essential to achieve success. The essential decision related to selecting the mobile app development team, budget estimation, and the app idea requires significant time and patience.

You need to analyze every aspect of the project. For instance, if the app development team gives you a quotation for the project, don’t instantly decide. Do compare it with others before and check every aspect and then make the final decision. 

3. Not clear about the requirements

One of the major mistakes most business owners commit is not clearing the requirements of the app. If the business owner is not clear about his app requirements, they can’t understand the app development team. If they wonder that the app development team will read their mind and design their app accordingly, then let me tell you it is just their misconception. At times, they may have to face unnecessary losses. Once the team finally creates the app, there is no way to retreat it back. 

You have to accept the app development team’s terms and policies related to payment, project deadlines, the inclusion of features and functions into the app, developing the backend if needed, quality assurance, and so on.

4. Neglecting the difference in time zone

The app development industry is a global market where every client can select an app development company according to their choice. If you outsource your project to a different time zone location, it becomes difficult for the company to know when you are online or available. 

Therefore, you may have to face numerous issues such as delays in solving the problems and answering the issues as there is a significant difference in time between the two countries. The time difference can spoil your whole planning and extend the deadlines of the project. 

Hence, if you don’t want to face the issues, try outsourcing the team that falls within the same time zone as yours. If you choose a different time zone, make sure the firm is flexible to manage real-time communication.

5. The development team that not following the latest trends

While outsourcing the project, the development team must follow the latest trend. If your team does not follow the latest mobile development or trend design tool, then there are high chance that you will suffer huge losses. These days, users show their interest in only those mobile apps that are unique and new. If the outsourced company is not following the latest trend, it can’t create something new. 

Hence, it is essential to ask the company about its methodology and then go ahead with the project.

6. The communication barrier with the team

Whether you want to hire an app development company or want to explain your ideas to the outsourcing team, there is an excellent requirement for effective communication. The app developers or designers must understand what you want from your specific app to get the expected results after completing the app.

However, The lack of communication can create a lot of issues between both sides. The development team makes its own decisions without consulting you. If your culture or language is different, you can start a little interaction about your project via emails, Skype, phone calls, or video chat. It is essential to keep in touch with the app development team at regular intervals to communicate effectively. Frequent communication is mutually beneficial. The development team will know they are on track, and you will communicate your expectations.

7. Looking for the low-priced solutions

No wonder price matters a lot in outsourcing for startups or large business enterprises. Most of the time, clients go with the low-budget company and don’t think much about quality. But, no wonder compromising the app’s quality and performance is not a wise decision. It can be the worst decision for you and your company. 

If you want to achieve your business goals, your priority must always be the application’s quality, not the price. According to the report, the users download the apps that provide them better quality and convenience. So, quality can be a significant factor that may take your app to the maximum downloads in a short period. 

Hence, you must try to find a mobile app development company that can provide you with the world’s best quality at reasonable rates.

The Outsourcing Process that you should consider

 Before you outsource mobile app development services, it is essential to understand the product requirements thoroughly. This is the first and primary step you must consider when you start exploring mobile app development companies. Understanding what you want to build and what it should be like will enhance communication between you and your development partner and help them build your product effectively. By not mapping out the product requirements will mislead communication and understanding between you and your app development partner. As a result, your product will fail to perform well to the potential audience and increase the risk of loss. On top of that, you’ll run the risk of wasting time and money on every revision.  

Indeed, outsourcing mobile app development will relieve your stress and alleviate risks, but it’s crucial for you to communicate with the team effectively. Keep in mind; that finding suitable partner organizations requires time and careful consideration.

Since this is a long-term partnership, the notion of partnership as supporting long-term requires you to give thoughtful consideration to transparency & compatibility. When you discover the right development partner, they can help you in every aspect of mobile app development.

To Sum Up

Many enterprises jump too fast when they outsource mobile app development and are left dissatisfied with the final product. If you are new to the mobile industry, you need to be careful and wiser. However, mobile application development outsourcing can be quite easy by avoiding the above-discussed mistakes. Understand the project requirements, set crystal clear expectations and deadlines, be clear, and approach a highly skilled & professional app development team. Also, maintain smooth communication with the team. 

For hassle-free project development, Get in touch with us! Parangat Technologies can develop a seamless, interactive, visually appealing mobile app for you. Our professional team will understand your product requirements and convert your dream app into reality to boost your overall business ROI.

With 218 billion mobile apps downloaded in 2020 and the mobile app revenue to hit the 935 billion dollar mark in 2023, the industry has a huge boom in store!

Mobile app development trends showed a sudden spike right after the onset of the COVID-19 pandemic as “remote and online” became the new normal. Technologies like 5G and edge computing are surely going to boost the trends as our society becomes more anchored to mobile devices.

For an overall idea, take a look at the following visual that shows different stats for mobile app development and how different industries are impacted by the same.

Here, we share some of the most compelling and top 17 mobile app development trends in 2022 that will change the entire landscape. While the central technology of serving an easy-to-use technology that you can install on mobile devices remains the same, many changes and milestones are in store.

Take a thorough read to find out how the super-volatile mobile app landscape is all set for evolution in 2022.

Mobile App Dev Latest Trends: The Top 17 List

Artificial Intelligence and Machine Learning

AI and ML have penetrated the core strata of multiple industries and have disrupted them with their stunning functionalities and capabilities. Apps process huge chunks of data at rocket speed with tools and smart reporting features that have revolutionized data analytics.

With due diligence done, both AI and ML will penetrate deeper into the mobile app development market as well. The most common use cases of AI are chatbots and customer service bots, while voice assistants like Cortana and Siri stem from a combination of both AI and ML.

AI and ML entered the scene as a huge disruption but have now become a must-have. Firms across the globe are using AI and ML for multiple processes. 

Some examples are:

• AI App Development for cost reduction and profit maximization
• Using AI for improved ERP processes
• Optimizing mobile app development
• Reduce human errors during programming
• Some other application areas include monitoring, recommendations, and automation.

Some benefits smartphone users can draw from AI and ML are mentioned below:

Internet of Things

The extremely connected world of apps and devices is all set to get connected even more intensely with the IoT. With no sizable breakthroughs and revolutionary products to tout, the IoT is yet to see the initially predicted glory.

However, with computing and networking getting a dose of innovation and standardization attempts such as the ioXT Alliance, the technology has surely taken a giant leap!

IoT connects all the smart devices via the internet and makes a tight-knit network of smart devices that communicate via signals. Tech giants like Bosch, Honeywell, Samsung, and Xiaomi hold a big technology market share.

Some commonplace examples of IoT app development include Nest Smart Home, Google Home, Kisi Smart Lock, etc.

Some examples of IoT and mobile application development trends are:

• Smart homes, smart areas, and smart spaces or business centers
• Routers with better security and enhanced communication
• Driverless cars
• Digital well-being and healthcare
• Mobile Apps with IoT for monitoring and maintaining the smart areas and/or devices

5G Technology

The fifth generation of mobile connectivity, the 5G technology, is geared up to play a huge role in the future of mobile app development. This technology will bring about the 4th Industrial Revolution. It draws its strength from its rocket speed and instantaneous reaction time.

Apart from negligible latency, the technology promises connection density and high bandwidth that will fuel the core technologies, such as AR, VR, and IoT.

Hence, future mobile apps are going to be faster, more responsive, and better at presenting highly personalized responses or recommendations. Further, if we talk about the apps that depend on real-time information, 5G will facilitate faster data presentation, impeccably rapid data parsing, and excellent reporting.

Trading, EdTech, Academic, and VR apps are also going to get smarter, faster, and more versatile as the major technologies improve in the light of 5G.

Pushing the mobile computational power to an “edge”, the technology will prove a boon to the users by preventing battery drainage.

Take a look at the following visual that shows how 5G will change the mobile app landscape:

Mobile Commerce

In 2020, 70.4% of all retail e-commerce was from mobile commerce, and the figure is expected to rise to 72.9% in 2021. Of course, the ongoing pandemic has played a major role in the rise of m-commerce, but the result is going to have a huge ripple effect.

M-Commerce is expected to give a boom to mobile app development as customers will continue to buy online and businesses continue to cater to them. The global business fraternity is surely looking for ways to streamline customer experiences, and mobile apps are topping the charts in the segment to excel in this competition.

Forbes says that m-commerce is not a trend to ignore, especially when consumers install more and more apps on their devices every day!

Below, we share a picture of how VR, AR, M-Commerce, and App Development Trends are connected:

As m-commerce gets a boom, businesses aim to create smarter and better mobile apps, which, in turn, again fuel m-commerce!

Hence, mobile commerce is one of the most bankable mobile app development trends for 2022.

Augmented Reality/ Virtual Reality

Industry experts say that 2022 is going to be the year where AR and VR are going to get exposure in many other fields other than gaming. With tons of use cases being currently worked upon, such as AR demos of Apple and Google, VR and AR are going to change the face of app development for mobile devices.

Recently, when IKEA launched its AR studio, the consumers were delighted beyond measure and the brand amplified its equity. Likewise, some other brands that are using AR-based apps include Houzz, YouCam Makeup, GIPHY World, Google Lens, and ROAR, etc.

Apart from offering customers personalized and more streamlined experiences, VR and AR-augmented mobile apps are revolutionizing the aesthetics, beauty, fashion, lifestyle, and even healthcare industries!

The following image shows eye-opening stats from various sectors and industries, about VR and AR:

Blockchain Dependent Applications

The global market for Blockchain Technology is going to reach $20 billion by 2024, and the technology is foraying into many industries, such as healthcare, finance, education, and real estate.

Blockchain Technology has a decentralized architecture that allows the software and mobile app developers in various phases of development, record keeping, secure data handling, etc.

Apart from mobile app development, Blockchain finds applications in many other areas, such as Cloud Storage, IoT, Smart Contract, Financial and Banking, Cybersecurity, and Digital Identity and Passports.

Emerging as one of the best ways to secure data, the technology is all set to become one of the latest trends in mobile app development in 2021.

Some crucial areas where Blockchain can find application include:

• Data sharing across supply chains
• Logistics management
• Record keeping
• Cryptocurrency and Financial trading apps

Beacon Technology

The beacon technology reported 400 million deployments in 2020, and more than 3.9 million proximity sensors are deployed globally that use the technology. Also, a majority of brands, agencies, and retailers are using the technology to send push notifications to their customers.

However, beacon technology facilitates much more than just personalized experiences. Studies reveal that customers are 19 times more likely to engage with a brand or its offerings when the beacon is used for advertising.

Hence, beacon technology can impact native app development to expedite a conversion or boost interaction with a customer or brand. You can also use beacons for mobile payments and AR.

One of the unique and latest use cases was using the technology to curb the spread of COVID-19. Google and Apple announced a contact tracing framework based on Bluetooth, called Exposure Notification API. This allowed the mobile devices to ping and receive beacons randomly that one can download to a server and compare with a list of COVID-19-positive people.

Some other areas where beacon technology can change the app development landscape are:

• Healthcare apps
• Retail and m-commerce
• Loyalty and reward programs
• IoT

Predictive Models (Analytics)

Predictive Analytics is finding immense and versatile applications in numerous sectors and is opening entirely new avenues for brands to sell and market their products. A very compelling and unique example is Walmart stocking its shelves with Pop-Tarts right before a hurricane. Using predictive analytics, they found that their Pop-Tart sales increased 7 times right before hurricanes hit the area.

Predictive analytics predict future events with the help of techniques such as data mining, ML, and statistics. The app developers can leverage the knowledge in multiple ways, such as adding and removing app features to make apps better, more refined, and more capable for the end-users.

Such features will allow the app developers to tailor apps for individuals and target the market segments and customer clusters in a granular manner. Some examples include personalized UI and UX, product recommendations, catalogs, discounts, and third-party app offers.

Some other ways predictive analytics will change the face of app development are:

• Monitoring purchases made by a customer
• App communications in an IoT environment
• Better GPS targeting
• Identifying device usage trends

Wearables

Stats reveal that by 2024, more than 230 million units of wrist wearables will be shipped globally, and in 2020, global wearable sales by category have shifted from wrist to earwear (62% of global sales).

Wearables are becoming the future of accessories where the consumers are replacing their aesthetic and designer accessories with them. Several fashion brands have also collaborated with tech giants to produce sleek and chic wearables to target a larger audience.

While wearables are going to grow steadily in terms of sales and revenue, integration with third-party apps is also expected to be a major upcoming trend. To make the wearables more suitable for people of all ages, genders, and professions, app developers are now targeting critical infrastructures, such as healthcare, communication, and secure data sharing.

So, the patients can be tracked, monitored, and located or children can be located and tracked with the help of smart wearables that you can connect to multiple digital devices.

Market forecasts predict that:

• Wearables will affect the sales of fashion accessories such as watches and digital accessories
• The fitness and sports sector is going to be the number one sales contributor in the segment

App Development for Multiple Platforms

A cross-platform app development framework becomes a necessity when the developer has to write app code for devices running on different OS. Apart from the different OS, there are device models that use entirely different mobile app ecosystems.

Cross-platform app development facilitates a mobile app to run on more than one major mobile OS and saves time, effort, and resources in building an app. Such development offers many other benefits, such as code reusability, consistency of UI, reduced time and cost of marketing, and fewer hurdles in app development.

The year 2020 reported a huge rise in the popularity of such frameworks, and React Native became the most popular one. Some other commendable names include Xamarin, PhoneGap, and Unity.

Cross-platform app development is one of the latest application trends that are here to stay with the rise in the number of app users and mobile manufacturers. As more and more people buy mobiles and digital technology penetrates more and more areas globally, developers are going to need such frameworks to deliver along with the high demands.

Mobile Wallets

Mobile banking and mobile money are going to change the way people shop, spend, and invest. Both sectors rely solely on mobile devices and apps to function and are finding an immense audience across the globe.

Studies reveal that cross-border financing and mobile money have powered Africa’s economy to take a thrust towards growth. Mobile banking apps are going to be extremely popular, as shown by the recent release of Whatsapp Payments. While the trend has been there for quite a time in China and other South Asian countries, it is getting a boost across the entire globe now!

Customers love to shop seamlessly, without having to carry their wallets or cards, irrespective of shopping mode. With the pandemic forcing people to shop online, the trends became even more supportive of mobile banking and mobile money.

Contactless payments help people to shop from the comfort of their homes as well. Hence, app developers are now looking towards a time when third-party app integrations and more diverse payment or investment portfolios will become the norm.

Take a look at the following visual to understand how mobile banking took precedence over the other features while choosing a bank:

On-Demand Apps

On-demand apps are like a “third party” where app users can use or hire a service or product per their needs. For example, Uber, where the service provided is ride.

However, the on-demand apps can fulfill many other demands and can cater to multiple sectors, such as food, groceries, accommodations, logistics, etc.

2020 saw an immense rise in the number of on-demand apps, but the trends suggest more increase as 2021 is coming to a close.

As more and more people are looking for smart ways to make their lives easier, on-demand apps will advance to the luxury goods category and critical infrastructure.

Take a look at some of the trends in the on-demand apps segment.

Virtual Events Streaming

Virtual events were just a facility before COVID-19 and have now become a must. The ongoing pandemic has certainly affected the way people, businesses, governments, and even educational institutions hold events and meet-ups.

Virtual events have allowed many business sectors to boom as well, such as webinars, collaborations, tutorials, and the EdTech sector. They allow the organizers and attendees to enjoy the events at their ease and without leaving their houses.

Apart from driving better engagement and gaining more prospects for businesses and brands all across the globe, these events facilitate better training and easier onboarding. You can use them as an event planning app and panel discussions.

Mobile app developers are going to face a surge in the number of such apps and platforms that will cater to a more diverse set of businesses and markets.

Cloud Computing/Integration

While many app development firms still consider the cloud as an operational and security overhead, things are bound to change. As the apps and devices keep on evolving into an intensely connected ecosystem, cloud computing and integration become inevitable.

The cloud offers a slew of capabilities and functionalities that surpass the overheads and have become a must for the dynamically evolving mobile app landscape. So, cloud adoption and integration are going to be some of the most promising mobile app development trends.

Potential areas where they can find application include:

• Web hosting and faster loading
• Streamlining business operations
• Faster, more secure, and more reliable app development
• Better data and resource sharing

Some of the most promising trends in the segment include:

• Hybrid cloud solutions and products
• Quantum Computing
• Cloud-based services to enhance customer experience

Voice Technology

Conversational AI, Voice Assistants, Personal Smart Hubs, and Voice Bots – there are numerous use cases of voice technology in the modern business landscape. And, catering to all these and many other use cases are the smart and versatile mobile apps that are getting smarter with every passing day.

AI and ML have revolutionized the sector, and NLP integration in core business and service industry aspects has fueled the growth of voice technology. Voice technology has two key segments – phonetic recognition of words and interpretation of regional or local language.

Stats report that the voice technology market hit the 11 bn dollar mark in 2019, and by 2025 it will increase by 17%.

Some of the core problem areas that can be use cases for the mobile app developers in 2022 in the segment include:

• Accuracy
• Lucid conversations
• Accent or dialect-related recognition
• Physical sales assistant
• Voice tech for daily routine

Progressive Web App

Progressive Web Apps or PWAs are a perfect cross between apps and web pages. They consume very little time and effort for building and can be thought of as websites with app functionalities. These apps offer excellent utility other than being simple web pages, and you can save them on your home screens as well.

One of the core areas targeted by the PWAs is the dropout by users after an initial interaction.

PWAs offer many other advantages over the native apps, such as:

• Lower dependency on the internet
• Less loading time
• Less space requirement on the device
• Easily accessible
• More adaptability
• Automatic update

PWAs saw a significant increase in popularity during the COVID-19 pandemic when online shopping increased suddenly. Multiple B2C and B2B companies saw a surge in engagement, sales, revenue, and conversions after launching their progressive web apps and instant apps.

Geo Location-Based Apps

Location-based marketing and location-based service have now trending in the mobile app universe for quite a time. They are also used to offer more streamlined customer service and better customer experiences.

While dynamic pricing might earn flak from consumers, businesses have been leveraging it to increase their sales and revenue. Mobile apps are increasingly integrating real-time GPS tracking software into the code to serve numerous purposes.

Some common examples include:

• Real-time tracking of delivery or orders
• Tracking and monitoring employees
• Logistics
• Long haul transportation

Apart from offering real-time insight into the delivery person’s location, these functionalities allow for better monitoring in the critical infrastructure domains. Some other sectors where these apps are becoming popular are sports, travel, safety, security, tracking, hospitality, and manufacturing.

2022: The Time Mobile App Development Trends Will Take the Next Giant Leap

With some of the most innovative, smart, and disruptive technologies spurring the trends in mobile app development, 2022 is surely going to be an adventurous year. The mobile app universe is slated for tremendous growth and innovation in the light of AI, ML, NLP, IoT, and AR/VR technologies.

While the coding efforts are going to increase, the time and money consumed in the entire process will be minimized.

People will rely even more heavily on digital devices and technology for daily life and customer, or service-based sectors are in for huge development.

And, rightly so, Forbes predicted way back in 2014 – The Future is Mobile!

Before we discuss how to make an app like Zomato, let us have a look at some stats!

The global food delivery service is going to hit the US $151 billion mark by the time the new year dings in!

And what raises eyebrows is not this figure, but the fact that it is just the “delivery” part of the entire food industry. 

While there is no doubt that the ongoing COVID-19 pandemic contributed a lot to its growth, the entire sentiment of getting piping hot dishes right at your doorstep within minutes has an undeniably strong effect on it. 

Let us understand the fact with an example – Uber Eats is the most widely available food delivery app in the world. It has a presence in 6 continents and leads the ranks in terms of gross orders across the globe.

And, Zomato acquired its Indian concern, Uber Eats India, in January 2020.

Hence, when we talk about the food delivery app ecosystem, Zomato emerges as the ideal case scenario, and this is what this post is all about!

Here, we explore how to make an app like Zomato and dissect its interface, business model, and other important features.

So, dive in, and learn what it all takes to make an app like Zomato. 

Why Is a Food Delivery App Important?

The online food delivery market valuation was US $4.35 billion in 2020 and is set to grow with a CAGR of 30.1% from 2021 to 2026. Availability of the high-speed internet, increase in the sale of mobile phones, and a growing working population is fuelling the numbers even more. 

Further, the major industry players, like Domino’s, McDonald’s and Zomato, etc., have introduced contactless deliveries. The food delivery apps are getting all the points in their favor combined with the entire work-from-home scenario and inflating incomes in India. 

So, if you plan to join the ecosystem and get a piece of this pie, get ready with a plate! 

“NOW” is the best time to make an entry on the scene.

Below, we discuss how a food delivery app like Zomato can help you. 

1. Brand Building/ Awareness

India is currently the second-largest market across the globe for app downloads since 2021. Every day its citizens are spending 4.8 hours using mobile apps, and the food delivery apps are one of them. 

Over the years, app usage is increasing, and having an app is just like creating a more direct and capable channel of communication and service for your customers. With people spending almost 5 hours daily on apps, creating a food delivery app like Zomato is one sure shot way to spread brand awareness. 

Having a mobile app allows you to cater to a wider range of customers and gain more prospects as well. 

2. Most Appropriate Medium to Drive Sales

Aesthetics, emotional marketing, sentiment targeting, and extremely personalized services – the food delivery apps offer you a huge arsenal of functionalities to rev your sales. Unlike a paper-based restaurant menu that doesn’t show the images and lacks the appeal to the foodie sentiment, a food delivery app similar to Zomato has everything. 

You can send app users offers and personalized discounts on weekends and festive days to “nudge” them. Apps also allow you to show curated content such as visuals and ads to a specific segment and serve highly-targeted content built around events. 

You can have app wallets to store loyalty points and also offer out-of-the-box functionalities, such as live tracking, etc.

All these things provide a positive thrust to your sales and amount to higher revenue. 

3. Retargeting the Existing Customers

Online food delivery apps target the sentiments of your customers. They show the visuals, ads, and offers other appealing content along with the enticing deals and offers. So, even casual browsing can result in an order, no matter how small or large it is. 

Thus, the apps keep your customers engaged.

Fully-engaged customers have a 23% higher share in boosting revenue, relationship growth, and profitability. And, when you are in the online food delivery industry, you might want your customers to engage with your brand at least once a day, or even more than that.

Even if every app interaction doesn’t result in a purchase, it keeps the customer in the loop with the latest offers and anything new you have to offer, such as:

• Combo offers
• Events or giveaways
• New vendors or sellers, you have got listed

So, as soon as the customer feels like placing an order, they can make the right decision with a proper understanding of the best offer available. 

Hence, the apps facilitate effortless retargeting of existing customers.

4. More Prospects and Leads

Apps don’t require special link-clicking or any other login. So, people have a higher tendency to download them, even if they use them rarely. But, once they have an app on their device, the day they want to eat something special (which is frequent), they just have to open the app, and BAM!

This is what makes online food delivery apps like Zomato so great!

Hence, having a dedicated online food delivery app widens your horizons and helps you reach the masses in an easier way. 

Take a look at how average revenue per user by segment is more in the case of “platform to consumer” as shown below:

Source

5. Specific and Targeted Marketing Campaign

Running a campaign for an individual customer is a next to impossible task because of the obvious effort and time involved. But, having an app allows you to personalized marketing and campaigning to a granular level. 

This ability stems from the customer app data that gets collected over time. Leveraging data analytics to curate and serve highly tailored user experiences allows you to target your customers with a firm understanding of their expectations. 

This is why the “platform to consumer” delivery revenue is on a consistent rise against the “restaurant to consumer” revenue in India, as shown in the following visual:

Source

Thus, you are able to drive more results from every campaign and pump your revenue streams. 

Finally, India stands 3rd in the list of top 5 countries across the globe in the revenue generated by the online food delivery segment, right after China and the US.

After discussing the importance of having an online food delivery app, let us move one step ahead.

Next, we share the business model of Zomato to figure out how to make an app similar to Zomato.

Business Model of Zomato App

The Zomato App has the classic “on-demand” business model, a visual representation of which is shown below:

Zomato App has three main offerings:

• Online food delivery order functionality
• Online table booking 
• Zomato Gold – Premium membership for special offers and benefits in dine-in places 

In the business model, there are three core entities:

1. User 

The user selects from the given options of restaurants, selects the order items, quantity, etc. They can also interact with the app to book a table or to share the unique registration number to avail the special Zomato Gold benefits.

2. Admin

Once the order is punched in, a notification goes to the admin, the selected restaurateur, and the nearest delivery person. The key point is, there are no dedicated delivery services or dedicated chain of restaurants of Zomato. All three entities coordinate with each other to make the delivery happen.

3. Delivery guy

The delivery guy coordinates with the restaurateur and delivers the food to the user.

So, there are three key app stakeholders in a clone of the Zomato app source code:

• Admin Module
• User Module 
• Delivery Module

Now that we have created a skeleton of a food delivery app like Zomato, we move on to share the must-have features.

Important Features for an App Like Zomato

1. Admin Module 

The admin module caters to the admin or the brand owner, like Zomato. The admin must be able to monitor and track the deliveries, delivery team, etc. They also require analytics and a specific admin dashboard to manage the owner-side of the business. 

The core functionalities in this module are:

• Live Tracking and Monitoring

The owners can track and monitor the delivery persons and the entire delivery fleet across the entire network. The functionality and coding involved would escalate as the business scales.

• App Analytics

The app analytics will cater to the different number-based and analytics-based business requirements. Some common examples include the number of orders, segmentation of orders, areas, customers, and various analytical operations for all of them. The number of restaurants, delivery persons, and analytical operations for them – the admin will be able to see all types of numbers and trends and get well-formed reports if required.

• Admin Dashboard 

The admin dashboard will offer various functionalities related to the business side of the app. Some examples include route management, driver and delivery stats, restaurant profiles and marketing section, campaign, etc.

2. User Module

The user module will focus on the user-side of the business, and it will comprise the UI, functionalities, and controls that you want your user to see. The customer-specific app recommendations and purchases, offers, restaurant profiling, and favorites – are all going to be there. 

This module will also show the various account details, order history, app permissions, payment gateways, search box, etc.

Some core functionalities in this module are:

• Search Option

The user can search the restaurants, cities, food items, etc., via this option. The results are displayed on the screen, and the user can select one of their choices.

• Call the Delivery Person and Restaurant

The user might also want to call the restaurant and delivery person regarding the deliveries, order confirmation, late deliveries, etc. So, this is also a must-have feature.

• Social Media Integration

While users might find it hard to register themselves on the app, they are more than ready to use their social media accounts for using the app. They can alter the app permissions and preferences anytime from the UI.

• Different Modes of Payment

Your app must offer multiple modes of payment for the order, such as cash, cards, mobile banking, and UPI platforms.

• Alerts and Notifications

Alerts and notifications can be sent via messages, in-app notifications, and emails. They can be about multiple scenarios, such as order status, delivery rating, restaurant rating, rating the experience or app, and getting the latest offers in the inbox.

• Real-Time Order Tracking

The user must have the real-time animation of their order on their digital devices. This keeps the user engaged with the app for the time the order is out for delivery. It also keeps the levels of anticipation high while beating the waiting blues at the same time.

• Rewards/Coupons

This section holds the various coupons or rewards details for a user. Premium benefits details are also present here. 

3. Delivery Module

This module will focus on the delivery side of the business model. The contact details, navigation functionality and trip monitoring and logs are some of the must-have functionalities. This module will cater to all the stakeholders – user, admin, and delivery persons.

• Navigation

Navigation is required to show the real-time tracking of orders and offer restaurant information from a particular area. Other location-related functionalities also use the navigation

• Contact Details of Restaurateur and Delivery Team

The users might want to call the delivery person and restaurant for various purposes, and this functionality is another must-have. 

• Trip Logs and Details

Admin checks the trip logs and details to validate the deliveries and count the work hours or to calculate performance in relation to various KPIs of the delivery team. 

• Route Optimization Module 

This module helps the delivery person to choose the best possible route for delivery

• Start/End Trip

The delivery persons use this module to enter the trip start and end details in the app. This keeps the normal or personal traveling via the vehicle separate from the order-related work.

Some other important functionalities for a clone of the Zomato app include:

• Customer care 
• Order histories
• Transaction histories
• Loyalty Points or tokens
• Review features
• Map Views
• Photo sharing
• User profile
• Login and Signup 
• Surveys 

How Much Does It Cost to Make an App Like Zomato?

If you wish to know how much it costs to make an app like Zomato, you must understand that there are different costs involved. Apart from the developer effort involved, there are certificates, compliances, payment gateway integration, etc., that come as added costs to the entire setup.

Below, we discuss the various types of costs involved in the process to offer you an overall idea of the costing:

1. App Platform

Source

As shown in the visual above, the average cost (per hour) of mobile app development in India is US $30 for Android apps, US $26 for iOS apps, and US $21 for Windows apps.

2. App Developer 

This cost varies from person to person and case to case. The expert professionals will obviously be costlier than the novices, and there are many developers that offer designing and content services as well. So, the cost will vary from one developer to another.

Also, the cost might vary from one development stage to another.

However, to give you an idea, we have shared a visual below:

Source

3. App Design

Now, apart from the platform, you have to pay for the app design. Remember that the overall design must be clean, organized, and user-oriented. It must show all the options in an easy-to-understand manner to allow the users to place orders without any hassle. 

Neat design with no confusion is one of the core strengths of the Zomato app. 

The designing costs vary from app to app, depending on the type of effort involved. 

4. App Size

Now, this is the trickier part; the more functionalities you include in the app, the costlier it gets. Now, if you want to make an application like Zomato, you have to add a lot of engaging features and versatile functionalities, such as table reservation, delivery, ratings, etc. 

The more features you add, the app size increases, and the costlier the app becomes!

Key Tips to Follow While Making an App Like Zomato

In order to make an app like Zomato, there are some key considerations mentioned below:

• Provide customers with easy navigation
• User-friendly UI 
• Frequently updating the data regarding dishes, venues, restaurants etc
• Multiple payment gateways option along with high security and safety
• Refer to friend/ relatives section
• 24*7 customer support service
• Rating and review section 
• Clean and organized user dashboard 
• Easy-to-manage user profile

The Three Es of How to Make an App Like Zomato: Ease, Expertise and Experience

With the online food industry booming across the globe and Zomato making the IPO buzz, the segment is under a major app development hype. 

While everybody is in the race to get the “Zomato clone” for a similar or different segment, there are three things you must always keep in mind:

• Ease – The app must be easy to use, manage, and understand.
• Expertise – Opt for the right app development company, such as Parangat.com that offers excellent app development services and mobility solutions that scale well with your business. Experience – Until or unless you have used, processed, and understood the actual Zomato app, you are not able to make the best decisions regarding the UI and functionalities.
• Experience – Until or unless you have used, processed, and understood the actual Zomato app, you are not able to make the best decisions regarding the UI and functionalities.

Finally, always finalize the design and functionalities, keeping your business type, scale, and expert opinion in mind.

Remember that adding functions as you scale will help you curb the initial development investment and keep your app aligned to the market and customer sentiment. 

The third quarter of 2021 alone accounted for 27.6 bn app downloads from Google Play and 8.1 bn downloads in the Apple App Store. 

Further, with the global mobile app users hitting the 3.2 bn mark, all the hype around getting an enterprise mobile app is more than justified. 

However, the process of getting a relevant, efficient, and high-performing mobile app is not without its challenges. 

Enterprise mobile app development challenges range from mistakes in choosing the right developer to lack of insights into the product requirements and much more. 

While some of these challenges don’t have any direct impact on the app delivery and monetary losses, some might land you with a faulty app that becomes a beacon or easy target for hackers and can turn out to be a nightmare for your business!

Here, we discuss the top Enterprise app development challenges and how business owners can overcome them and bypass them altogether by taking certain precautions right from the start!

What Is Enterprise Mobile Application Development?

The process of creating and deploying scalable, portable, and trusted mobile apps for enterprise business organizations to help them engage better with customers, employees, and clients is called enterprise mobile application development.

The enterprise apps resolve multiple problems, such as collaboration, communication, resource planning, and employee and customer management, and enable business organizations to streamline their operations. 

The enterprise mobile apps allow the employees to collaborate better via smart escalation routines for customer queries and empower the clients with real-time insights into ongoing projects, reports, etc. 

While the capabilities and functionalities of enterprise apps are not limited to the ones mentioned above, some of the common goals of an enterprise mobile app are:

• Cost-cutting 
• Improving workplace productivity
• Increase employee efficiency
• Employee tracking and monitoring
• Improved security 
• Greater visibility 
• Micro-service management 

Before we dive into the subject matter and explore the major challenges in mobile app development for enterprise organizations, take a quick look at the following visual that shows the various types of enterprise apps:

Source

As every enterprise is a unique ecosystem with different development requirements and organizational challenges, there can be as many apps with as many different features as one wants!

Now, we move on to discuss the top enterprise mobile application development challenges and how to curb them and overcome them.

Top 10 Enterprise Application Development Challenges and Their Solutions

1. Lack of Appropriate Resources and Expertise

When it comes to app failures or poor app development results, the developers play the biggest role. A lack of expertise and appropriate resources can lead to a huge blunder during app development and can technically derail the entire timeline or stretch the cost like nothing else. 

Apart from not having expertise in the platform or particular language or app itself, the developers can suffer from a lot of other issues about expertise, such as:

• Poor or no understanding of user demands and expectations
• Lack of understanding of the target audience
• Lack of internal communication between the developers
• Poor resource availability in terms of software or hardware infrastructure required for mobile app development

Further, it is highly likely for the app developers to switch workplaces in the middle of app development which can have a huge impact on the entire development cycle.

Risks and Results

• App performance is affected
• Poor user experience leading to app failure
• App delivery is affected
• You get an app that is entirely different from your expectations
• Budget gets derailed

Solutions

• Developers must follow the process-oriented approach to make bug tracking easier and to make app personalization easier for the end-users.
• Developers must survey the end-users and do proper market research to keep the app development aligned with the market.
• Enterprises must opt for app development companies with expertise and reputation.
• Checking the certifications, and app development methodologies before choosing the developer

2. App Security

Maintaining a strong security posture at all ends is one of the most crucial enterprise mobile app development challenges, as the stats report that more than 800 thousand mobile malware installation packages were detected in Q2 of 2021 alone!

Further, studies reveal that 77% of mobile finance apps house at least one serious vulnerability that can lead to data breaches and incur unprecedented business losses. 

Below, we share some more compelling stats and figures that show how challenging mobile app security is:

Source

These vulnerabilities and security loopholes can creep during any phase of app development, and can lay undetected for years until one fine day a hacker spots them and wreaks havoc!

While the majority of the security-related burden is on the shoulders of the developer, enterprise security management also has a crucial say in the matter.

Take a look at another eye-opening visual showing the different types of mobile app vulnerabilities:

Source

Hence, we recommend choosing an enterprise mobile app development company that offers proper app testing and also involves security in every development phase. 

Risks and Results

• Increased vulnerability to data breaches, phishing, and malicious activity
• Poor authentication and authorization
• Weak server-side controls
• Incorrect data storage and encryption
• Third-party APIs
• Data leakage
• Poor data protection 

Solutions

• Transfer the critical code and libraries of your app to the server
• Keep the mobile app code secure
• Invest in security professionals, or opt for reputed security providers
• Opt for innovative and more exhaustive encryption techniques

Finally, always ensure that the enterprise mobile app development company considers security as important as the app development itself.

3. Integration With Back-End Resource

Integrating the enterprise mobile apps also comes with its peculiarities and challenges. Even after getting a fully functional app from the developer, enterprises might still require some custom coding to add mobile functionality and required integration capabilities. 

Some applications are so tightly coupled that they offer limited or extremely brittle integrations and are too costly to modify. These apps also suffer from selective integration where they deliver the best performance only when coupled with specific third-party apps. 

Such integration challenges can be a result of:

• Poor expertise of app developer
• Lack of vision and future goals on the part of the developer
• Sudden scalability or integration demands at the enterprise’s end

Risks and Results

• Redundancy and poor user experience
• Poor app performance 
• Lack of customer satisfaction and app failures

Solutions

• Discuss and convey the integration requirements right from the start
• Discuss the scaling and expansion goals keeping the future integration requirements in mind
• Opt for flexible platforms that offer effortless and seamless integration with multiple popular APIs

4. Scalability

Enterprise-grade business organizations have diverse and critical scaling requirements and require apps that can scale well with industry disruptions and accommodate emerging technologies with less effort and resource investment. 

For example, AI and ML are revolutionizing business organizations all across the globe, and digitization is trending at a matching pace. However, keeping all these requirements well in alignment with the app development goals is one of the major enterprise mobile development problems. 

The developers wish to deliver the apps as fast as possible, and the enterprises are looking to keep the apps relevant in light of all the emerging technologies. 

Even if we don’t talk about the technologies, enterprises can scale overnight with collaboration, a merger, or an acquisition that can trigger a huge requirement of merging the data, information resources, and management resources.

Take a look at the following visual to understand the importance of having scalable apps:

Source

Risks and Results

• Collapsed app hardware infrastructure
• App failure because of failure to accommodate the increased usage or users
• Less window for growth
• Poor user experience 
• App monetization gets hit

Solution

• While keeping pace with these scaling situations is not feasible for the developers, they can minimize the effort by opting for popular platforms, flexible technologies, and app functionalities keeping the future expansion goals in mind.
• Facilitating horizontal scalability for future expansion is another effective solution.

5. Poor User Experience

UI and UX are the key differentiators when it comes to enterprise mobile apps that are a success or a failure. Both of them are extremely crucial for deciding the app’s usability and can make or break the brand’s reputation as well. 

The fact is proved by the success of apps like Netflix and Amazon, which offer a sterling user experience and are absolute favorites of their users.

However, if we have to choose the more crucial one between the two, the answer would be UX. The user experience is the key engagement driver and plays a big role in converting customers into loyal clients. An enterprise app that addresses the pain points of the users and offers a seamless experience converts better.

However, it is also one of the major challenges in mobile app development for enterprises. 

There are many reasons behind it, such as:

• A large number of end-users with a different set of preferences 
• Inability to capture a comprehensive set of requirements
• Poor expertise of app developers
• Results are collected over a long period as people use the app and might take even longer to get resolved by the developer

Risks and Results

• Poor reception by the audience
• Brand reputation gets harmed
• Customer satisfaction takes a trip down South
• Might require creating another app from scratch leading to resource wastage

Solutions

• Aim for simplicity and usability
• Opt for appealing themes and high-resolution graphics 
• Make the interface interactive
• Do proper research and gather insights about the pain points of the users and ask the developer to make sure that the app resolves them

6. API Strategy

Choosing the right and robust API strategy is one of the most daunting enterprise mobile app development challenges as you have to choose specific APIs for getting specific functionalities in your enterprise app. While one might think that nothing is challenging in it as you can add as many APIs as you want, making one wrong choice can leave you with a poor app.

Also, mindlessly integrating the APIs leaves you with many security concerns and loopholes that hackers can leverage for their benefit. Hence, it is also one of the major issues of inter-enterprise mobile application development. 

You must begin by taking an in-depth look at your existing APIs and confirming whether they can address your pain points or not. You might require modification or development of new APIs altogether as well. 

Hence, you need to consult the business analysts as well, while creating an API strategy for your enterprise.

Risks and Results

• Poor customer experience because of bad API interoperability
• Poor B2B collaboration because of wrong choices of APIs
• Security issues with business data and resources because of using multiple third-party APIs
• Opting for APIs violating or in conflict with the enterprise regulatory compliance requirements

Solutions

• Set business goals that can guide the technical decisions about API creation, deployment, and design
• Start with small API projects and gather experiential learning from it
• Consider the enterprise infrastructure and resources available and compare them against the other resources the API would require

Detailed stepwise information is given in the following visual:

Source

7. Encryption of Data

Keeping the sensitive data stored on the smartphones of the app users “encrypted and safe” is also one of the enterprise app development challenges with serious repercussions. 

With an immense rise in the number of privacy and app data usage concerns among app users, the apps that are seeking access to private data are already taking one wrong step!

Take a look at the following visual that shows the general sentiment about app data security:

Source

Further, 81% of Americans feel that the potential risks of app data collection outweigh the personalization benefits, and 97% of companies recognize that their privacy investments incurred significant competitive advantages. 

Hence, the enterprise stakeholders need to manage the APO data security and must invest in the latest and safest encryption techniques.

Always remember, if you wish to economize on app development expenses, app security and UX are non-negotiable!

Risks and Results

• Hackers can get hold of sensitive customer data and ask for ransom in exchange
• Poor encryption can lead to multiple malicious activities 
• Not complying with the security regulations can land the enterprise in legal trouble

Solutions

• Even if you are allowing BYOD (Bring Your Device) at the workplace, you must have a secure container that requires extra authentication
• Use innovative and latest encryption techniques
• Invest in data privacy techniques and security providers to add an extra layer of app user data protection

8. UI Design

A good UI is a major selling point and can turn your visitors into buyers by facilitating interactions between you and your customers. UI design also makes it easier for the app users to browse and use your apps as well as find the relevant features and content effortlessly. 

Your app interface is the first thing a user interacts with and it must be neat, organized, appealing to the eyes, and usability-oriented. Further, you must take care that the load speed and app performance don’t get sluggish just because you aim to have a great UI. 

Risks and Results 

• Poor UI leads to poor app reception that, in turn, affects the brand’s reputation
• Users get bored confused or tired and exit the app or uninstall it 
• Prospects that are about to make a purchase might fail to find the relevant information and exit without doing it

Solutions

• Keep the UI business-centric
• The UI must be appealing, without affecting the app performance and performance metrics
• Opt for a UI that is scalable, future-proof, and requires as low maintenance as possible.

9. Device Fragmentation

The legacy apps were designed for enterprises with fewer devices and platforms. However, the BYOD culture is spurring a large number of devices to be attached to and from the enterprise network. 

Now, all these devices have different operating systems, hardware configurations, and platforms. Hence, the apps must be relevant, responsive, and compatible with a wide range of devices. This is called device fragmentation!

To achieve this high degree of compatibility, mobile apps must consider all the platforms and devices, and developers need to conduct aggressive testing for the app on multiple platforms and devices.

Risks and Results

• Improper testing can lead to poor app performance and distorted UI on certain devices
• Specific device users might have a poor UX
• Specific platform users might not be able to use the app altogether

Solutions

• Aggressive testing of the app on all the popular devices, platforms and OS
• Use real devices for app testing

10. Big Data

Enterprise-grade organizations are storehouses of immense heaps of data and to leverage the true power of this data, Big Data is the key. However, Big Data implementation is a challenge in itself as it involves colossal data operations, management, storage, and network costs. Further, it slows down the response rates for the end-users and that, in turn, is a major turn-off!

While big data implementation might not be one of the major issues of enterprise mobile applications on the cloud, because of the obvious cloud benefits, management and security of data become a daunting task.

Risks and Results

• App response rates decrease
• Data security might become questionable
• Additional overheads of cloud and security 

Solutions

• Use tools and technologies to ensure data safety in on-premise and cloud data stores
• Keep the most crucial data separate from the cloud
• Move the inactive data to third-party big data solution providers

Enterprise Mobile App Development Challenges: Long-Term Strategy for Enterprise App Development

At first look, the list of enterprise app development challenges might look scary and tiresome, but with proper management and strategizing, you can overcome all these challenges like a pro! 

Below, we share a stepwise strategy for enterprise app development that you can follow:

• Conceptualize the app with brainstorming sessions with your teams
• Find the right enterprise mobile app development company
• Get the buy-in from the leadership
• Conduct surveys to dig out the end-user pain points and gather insights about these pain points
• Stay involved in the app development from start to end
• Educate the staff about app usage and security of data

By now, you might have realized that having a reliable and expert enterprise app development company is a must for getting a flawless app. 

Parangat, with its team of brilliant professionals, and decades of experience offers unparalleled app development services for businesses of all scales and a wide range of industries. 

For more information, or to get in touch with our team, please visit the official site.

Mobile app development has gained quite some pace in recent years, especially considering that there are over 5.2 billion unique mobile devices active globally as we speak, and over 54 percent of all global web traffic comes from mobile devices.

As the mobile app space has become competitive over the years, developers are seeking techniques to improve the user experience of their mobile applications. One such technique that has somewhat become an industry-wide practice is mobile app prototyping.

In this article, we will take you through all the important aspects of mobile app prototyping including topics such as what is app prototyping, the benefits of mobile app prototyping, and paper prototypes for mobile applications. 

What is a Mobile App Prototype?

Mobile app prototyping refers to a demo version that focuses mainly on showcasing the application’s design along with demonstrating some of the key features and functionalities of the app.

The app prototype is shared with selected end-users to gather their views & opinions on the app’s visual appeal and design to make any necessary changes.

Prototyping is a crucial step in mobile app development as it helps to create an interface that offers the end-users a better experience than the competitors.

10 Benefits of Mobile App Prototype

Prototyping sounds like a simple step in app development, however, it has a lot of significance in ensuring that your mobile application stands out from the rest of the competition.

Below are 10 benefits of mobile app prototyping that make it an essential stage in developing a mobile application.

1. Easy Development Process:

Changing the code and fixing issues at later stages of app development is time-consuming and takes a lot of effort.

By prototyping the application at each major development stage, both the developers and client(s) can be assured that the progress is in the right direction.

Moreover, any required changes or fixes can be made before progressing to the subsequent stages.

2. Lesser Time and Resources Required:

Following the above point, prototyping ensures that the project completion goes as planned.

Thus, the extra time, manpower, and other resources that otherwise would be spent in fixing/tweaking the application can be saved.

Even though prototyping does mean that some extra time and resources will have to be spent on changing and fixing things, it won’t be as significant as doing them at later stages.

3. Better Clarity:

The inception of any mobile application is from ideas that involve details about how the app will look and function at the end.

Mobile app prototyping ensures that the clients and development team have a frame of reference rather than looking at design drawings or scripted ideas.

4. Better Collaboration:

Prototypes and client feedback can be shared with all the involved team members, thus making sure that the entire team always stays updated about the latest happenings in the project.

Moreover, as the development team is clear on what the client wants, tasks can be assigned efficiently.

5. Higher Predictability:

Prototyping the application vision in the initial stages gives a clear picture to all involved parties about what the end product will be.

Thus, the development team can provide accurate deadlines and other estimates. Moreover, as the team involved gets a clear picture of what needs to be done to achieve their goals, the development tasks can also be completed quickly.

6. Enables Early User Testing:

Even the best mobile applications out there often come with some bugs that get overlooked during the development and testing stages but come into the picture only when the end-user begins to use the application.

By releasing a prototype mobile APK at each major development stage, end-users will be able to test the application thus giving developers an idea of any bugs/issues in the current build.

7. Help in Detecting Design Issues at Initial Levels:

Just like testing functionalities, prototyping also ensures that your app design is functional and user-friendly.

For example, assume that in your current application design error messages aren’t visible clearly to the users or the popups are blocking the background information from being displayed.

If you’re able to detect such issues in the initial stages, you can resolve the problem in the app pages designed until that point.
Without prototyping, you’d have to redesign and implement all the application pages once such an issue is discovered.

8. UX Validation:

Apart from finding bugs/issues in design & features, prototyping also allows the development team to gather data about the overall user experience offered by their mobile application.

The end goal of any mobile application is to provide a friendly user experience and a functional set of features that keep the end users attached to the application instead of searching for alternatives.

By prototyping the app model, developers can easily get feedback on what the users love and hate about the current version of the application.

9. Client and Stakeholder Involvement:

Mobile app prototyping also increases the client and stakeholder involvement in the application development.

This way, all the stakeholders and clients are well aware of where the app development stands at any given point, how long it will take to complete the project, and what the result will look like.

Any changes or requirements can be included in the project before they affect the development process significantly.

10. Re-enforces the Feedback Cycle:

Regularly collecting feedback from all the stakeholders involved in the mobile app project ensures that the development is going in a positive direction.
Prototyping ensures that all the stakeholders are always on the same page, and any of their concerns/demands are always considered.

Thus, any foreseen delays and surprises can be avoided at all stages.

Different Types of Mobile App Prototypes

Now let us take a look at the two different types of mobile app prototyping approaches used by developers.

Low Fidelity Prototypes

Low Fidelity Prototypes are basic representations of what the mobile application looks like.
As such prototyping models are prepared during the initial stages of app development, they are mostly to showcase the design and may not be functional at all.

Paper sketches, digital sketches, storyboarding, etc. are the common techniques used for low-fidelity prototyping.

Advantages of Low-Fidelity Prototyping:

1. Requires less effort to create.
2. Can be easily scrapped/edited.
3. Designers can choose to incorporate live changes during the demonstration.

High Fidelity Prototypes

High Fidelity Prototypes are expected to mimic the experience and functionalities of the end product.
So, all the design elements and functionalities need to be properly implemented.

High Fidelity Prototypes are usually shown on emulator software or as prototype mobile APK/installation files that can be directly used on the end-user devices.

Advantages of High-Fidelity Prototyping:

1. Ability to demonstrate all the functionalities of the app.
2. End users can engage with the application and provide their feedback.
3. As such prototypes mimic the end app version, any changes or requirements can be easily communicated.

Is Mobile App Prototyping Expensive?

Businesses are always interested in cutting costs and improving profits.

There is a common misconception out there that practices such as app prototyping incur additional costs and effort for the development team.

However, such initial costs are negligible compared to the headache that would otherwise arise if any changes or additions, especially on the design front, are requested at the later development stages.

Moreover, as prototyping involves the clients/end-users in the development journey, they will only have realistic expectations about when their application can go live.

Finally, prototyping also ensures that your team can stick to the commitment made to the client, thus boosting confidence in your team.